Creative Content and Social Media Strategist

Drip Project is a jewellery brand that celebrates multiple cultures and aims to make luxury affordable. With high-quality handcrafted jewellery, the brand encourages individuals to showcase their inner shine through unique designs.

Role Description

This is a full-time on-site role for a Creative Content and Social Media Strategist located in Mumbai at Drip Project. The role involves developing creative content and social media strategies to promote the brand and engage with the target audience on various platforms.

* Handle campaign shoots (models, products, BTS, founder content around the brand)

* Capture ecom-friendly shots for website (flat lay, close-ups, lifestyle)

* Maintain brand tone (luxury, aspirational, bold, modern)

Editing & Post Production

* Edit high-performing reels

* Grade using brand LUTs

* Create versions for Reels, Ads, WhatsApp (9:16, square)

* Maintain and organize content library for ads team

Social Media Strategy & Execution

* Plan monthly content calendars (drops, offers, culture moments)

* Write caption copy, hashtags, CTA prompts

* Upload content across Instagram, WhatsApp, YouTube Shorts if needed

* Collaborate with performance marketing to create ad-optimized creatives

Collaborations & Team Sync

* Work in sync with:

* Performance marketing team Provide content in ad-ready formats

* Influencer marketing team Share briefs, guide shoot style

* Founders Align brand tone, approvals, campaign vision

Qualifications

* Social Media Marketing and Social Media

Optimization (SMO) skills

* Strong Communication skills

* Experience in Content Strategy and Public Relations

* Creativity and ability to think outside the box

* Knowledge of digital marketing trends and best practices

* Attention to detail and strong organisational