We are looking for a skilled Copywriter & Content Writer with a strong background in the insurance industry and hands-on experience in scriptwriting. The ideal candidate should be able to simplify complex insurance concepts into engaging, clear, and impactful communication across formats. This is a fully on-site role based in Pune.
Key Responsibilities:
- Develop clear, concise, and engaging copy for insurance-related content across websites, blogs, brochures, emailers, landing pages, and social media.
- Write compelling scripts for product videos, explainer videos, brand films, and promotional content.
- Work closely with the marketing, product, and design teams to create content that aligns with brand tone, business goals, and compliance guidelines.
- Translate complex insurance products and processes into easily understandable narratives.
- Assist in conceptualizing and executing content-led campaigns.
- Conduct research on industry trends, competitors, and customer insights to strengthen content quality.
- Edit and proofread all content to ensure accuracy, clarity, and consistency.
Required Qualifications & Skills:
- 25 years of experience in copywriting/content writing specifically within the insurance or BFSI sector.
- Strong understanding of insurance products, terminology, customer journeys, and regulatory considerations.
- Experience in scriptwriting for marketing videos or educational content.
- Exceptional writing, storytelling, and communication skills.
- Ability to work on-site in Pune, Monday to Friday.
- Strong attention to detail and ability to manage multiple projects.
- Ability to collaborate effectively with cross-functional teams.
Good to Have:
- Experience working with creative agencies or in-house marketing teams.
- Understanding of digital performance metrics and content optimization.
- Ability to generate creative ideas for video content and campaigns.
Why Join Us
- Opportunity to work closely with a dynamic marketing team.
- Creative freedom to shape storytelling for insurance products.
- On-site collaborative environment with exposure to end-to-end content creation.
