Key Responsibilities
- Create ideas & write copy that make for great content on air & across other mediums for the consumer
- Develop ideas and be a part of the station Programming Team that contributes to show concepts, show content, & thus play a key role in enhancing the on-air listenership
- Create ideas & concepts for proactive client pitches keeping in mind the client's marketing objectives & Brand Mirchi guidelines
- Write scripts for radio commercials based as per the client briefs & create sketches (Copy with Voice over) for client approvals / Sales approvals
- Write scripts / storyboards for all promos, show promos, channel IDs etc based on the brief received from the Station Content Head / Show Producer
- Give a humorous bent to content used by the RJs. Assist RJs in developing their show content as well as write storyboard to enhance their digital presence, as and when required
- Creating 360-degree content ideas including radio, Digital, On-ground by scripting & conceptualising ideas across mediums
- Turn around the copy requirements speedily & with a quality focus within the defined timelines
- Translate and adapt copies received from other stations to be aired in the local station
- Coordinate multi-location activities with respect to scripting and content
Internal Stakeholder Management
- Cluster Programming Head, Programming Head, Producers, Promo Producers, Radio Jockey, Sales Team
Personal Attributes
- Great at ideating / conceptualising
- Very good copywriting skills Short Format primarily
- Must be a passionate consumer of various entertainment formats music, films, sports,
- Should be a keen observer
- Should be fond of reading
Technical Skills & Qualification Required
- Graduation with any specialisation
- Creative Copywriting
