Copywriter

Company Description Blue Tea is India's No. 1 herbal tea brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India.

Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our innovative products and commitment to sustainability.

Today, Blue Tea is a global brand, serving over 11 lakh consumers across India, the USA, and Europe. We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines.

At Blue Tea, we blend tradition with innovation, creating wellness products that are natural, vibrant, and delicious. Join us in our journey to make herbal tea a household favorite worldwide

Role Description - We're looking for a creative Copywriter who understands people before products. If you're someone who naturally notices catchy taglines, rewrites ads in your head, and enjoys turning insights into compelling stories, we'd love to meet you.

You'll work closely with Marketing, Design, Performance, Product, and E-commerce teams to create copy that inspires, converts, and delivers measurable business results.

Location - Noida Sector 125

Salary - 4-4.5LPA

Qualifications

Write compelling copy for digital marketing campaigns across Meta, Google, Amazon, and other marketplaces.

Develop engaging content for websites, landing pages, product pages, emails, and blogs.

Create high-converting ad copies for performance marketing campaigns.

Write social media captions, campaign concepts, and brand communication.

Understand customer behavior and transform consumer insights into impactful messaging.

Collaborate with designers, marketers, and category teams to build integrated campaigns.

Maintain a consistent brand voice across all customer touchpoints.

Proofread and edit content to ensure clarity, accuracy, and quality.

Conduct competitor and market research to identify emerging content trends.

Experiment with different messaging angles and optimize copy based on campaign performance.