Copy Writer

What do you think of when you think of insurance Boring A snoozefest Confusing

We get it and we dont blame you. Insurance has long been seen as complex and unapproachable.

At Ditto, were shaking things up.

We believe insurance should be approachable, helpful, and even a bit fun! Were already on this journey, and our 10,000+ glowing Google reviews speak for themselves. But we want to reach millions more and thats where you come in.

About Ditto:

Ditto is part of the Finshots family, a leading financial newsletter with over 500,000 subscribers.

Backed by Zerodha, Indias largest stockbroker, were on a mission to make insurance simple, accessible, and empowering for everyone. With two LinkedIn Top Startup awards under our belt (2022 & 2023), were changing the world of insurance for good and we want you on our side!

About the Role

Were looking for a Copywriter who can help us craft content that builds trust and inspires action. This isnt just about writing nice sentences its about deeply understanding our products, our audience, simplifying complex ideas, and creating content that informs, empowers, and drives leads.

If you know Ditto, you know were not about pressuring or scaring people into buying insurance. Our brand voice is rooted in empathy, clarity, and education. Thats why we need someone who gets our mission and is excited to grow with us.

Who You Are

• Clear Communicator: You understand the power of words and how they can educate, build trust, and connect with people.
• Curious as a Cat: Youre eager to learn, experiment, and figure things out along the way.
• Explain to me Like Im 5 Enthusiast: You love turning complicated ideas into content anyone can understand and enjoy.
• Team Player: You thrive in collaboration and love working with a variety of people to bring ideas to life.

What Youll Do

• Write with Impact: Craft ad copy, blogs, emails, landing pages, presentations, decks, and other content that makes insurance approachable, engaging, and actionable. Your words will inspire trust and drive conversions.
• Simplify the Complex: Break down dense insurance jargon into clear, relatable content that empowers people to make informed decisions confidently.
• Focus on Lead Generation: Write ad copy for Meta and Google Ads, for health and term insurance, webinar promotions, and lead generation campaigns.
• Iterate and Refine: Continuously refresh and refine ad creatives to keep campaigns dynamic and relevant. Dive into performance metrics to uncover insights and optimize future campaigns.
• Not Just Write, But Measure Impact: Set and track KPIs for content performance across channels. Analyze engagement, conversions, and other key metrics to optimize future campaigns and drive meaningful results.
• Experiment and Innovate: Try new ideas, formats, and strategies to keep content fresh and engaging. Were open to creative risks that lead to meaningful results.
• Collaborate Across Teams: Work with our team of performance marketers, designers, product folks, and advisors to ensure messaging is aligned with Dittos brand voice and mission.
• Learn and Grow: You dont need to have all the answers. At Ditto, we nurture talent, encouraging experimentation and growth. Thanks to our flat hierarchy, youll have the freedom to contribute ideas and learn from every project.

This role is about more than just writing its about connecting with people, building trust, and making insurance something people want to talk about. If youre ready to tackle complex topics with empathy and creativity, this is the place for you!

What Were Looking For:

• 3+ years of experience in copywriting, with a portfolio that shows your ability to simplify complex topics and connect with audiences.
• A knack for blending empathy with clarity in your writing.
• Curiosity and openness to learning were not looking for someone who knows it all; were looking for someone whos excited to grow.
• Strong collaboration skills and an ability to work with people across different teams.

Why Join Ditto

At Ditto, were more than just an insurance company. Were a team of diverse people on a mission to make insurance cool.

When you join Ditto, youll join a high-performing team where your ideas are valued, your voice matters, and your work directly impacts how millions of Indians see and experience insurance.

Whats In It for You

• Competitive compensation
• Comprehensive Health and Term Insurance
• The chance to reshape how insurance is talked about in India
• A collaborative, creative, and growth-focused work culture
• Unlimited access to our office pantry :)

Our Interview Process

We respect your time and effort, so we aim to keep the process smooth and efficient. Heres what to expect:

1. Introductory call with HR
2. Task 1 - Writing Assignment
3. Presentation Round
4. Founders round

If youre ready to create content thats empathetic, impactful, and human, wed love to hear from you! Lets change how India talks about insurance together.

This is an in-office role. Our address is : 175/176 Bilekahalli, BG Road, JP Nagar, Bengaluru, Karnataka 560076