Job Description
Key Responsibilities
Make service briefs based on the requirement of various stakeholders for content
Write marketing content for websites, brochures, ads, blogs, video scripts etc.
Manage online content or copy for webpages, newsletters, blog posts, and articles for promotional campaigns, press releases, and new products via freelance writers
Write other types of content such as eBooks and presentations via freelance writers
Manage content on the database on various web properties to update and correct information
Review all content delivered by the different freelancers for different projects
Ensure that content standards are consistently applied to publications and social media
Structuring web content layout to highlight marketability of the content.
Recruit and manage freelance writers along with payments and invoices.
Content project management
Recruit a pool of freelancers who can work on the required content
Manage invoicing and payments for the freelancers
Content Strategy
Work with the Digital Marketing team to create content strategy for our platform, social media and blogs along with execution via freelance writers
Write long and short-form articles for campaign/partnerships
Assist with content for social media posts, Press Releases.
Website Content
Responsible for creating and maintaining website copy for all pages of the website. Further, ensure the copy and messaging on our website is uniform and adheres to our brand guidelines
Content Marketing & Optimization - Understand metatags, page description, keywords. Social media sharing features - titles, descriptions, and images.
Additional Responsibilities May Include
Research for content topics and write scripts for webinars or seminars.
Stakeholder Management
Experience Guidelines
2 years of experience in content management/writing
Bachelors or Masters degree in Journalism, Marketing, Communications, or related field
Strong verbal and written communication skills
Excellent copyediting and proofreading skills
Strong interpersonal, analytical, problem-solving, organizational, prioritization, decision making, and conflict resolution skills
Ability to solve problems with keen instincts and organizational experience.
Proficient user of MS office
