Job Description: Content Strategist
Company: UClean
Location: Faridabad (In-office)
Experience: 3–5 Years
Job Summary
UClean is looking for a Content Strategist (Individual Contributor) who will own end-to-end content strategy and execution across digital platforms. This role requires a strong content writer who can think strategically and create content that drives brand growth, lead generation, and SEO performance.
The role also involves building content systems for franchise partners and supporting in-house marketing initiatives, making it a high-ownership, business-critical position.
Key Responsibilities
Content Strategy & Planning
- Develop and execute a content strategy aligned with branding and lead generation goals
- Plan monthly content calendars for digital platforms and campaigns
- Build structured content plans for franchise partners and central marketing
- Identify content opportunities across the customer journey
Content Creation & Execution
- Create high-quality content across formats:
- SEO blogs
- Website pages and landing pages
- Social media content (Instagram and LinkedIn)
- Ad copies (Meta and Google Ads)
- Emailers, WhatsApp campaigns, and CRM communication
- Business communication content (internal/external messaging, letters, paragraphs)
Instagram VODs (Reels) & Video Content
- Plan and script short-form video content (Reels/VODs) for Instagram
- Create replicable content formats that can be used by franchise partners
- Suggest hooks, captions, and content angles for better reach and engagement
- Work with design/video teams (or basic tools) to execute video content
Franchise Content Enablement
- Create ready-to-use content kits for franchise partners (captions, creatives, ideas)
- Develop monthly content calendars for franchise locations
- Ensure brand consistency across all franchise communication
- Support franchise teams with content ideas for local marketing and promotions
SEO & Organic Growth
- Develop SEO-driven blogs and website content
- Conduct keyword research and competitor analysis
- Improve website content structure for rankings and engagement
Brand Building
- Maintain consistency in tone, messaging, and brand voice across all platforms
- Contribute to UClean's brand positioning and storytelling
Performance Tracking
- Track performance metrics such as engagement, traffic, and leads
- Optimize content based on insights and data
Collaboration & Ownership
- Work closely with marketing and design teams
- Coordinate with freelancers/vendors when required
- Take complete ownership of content output, timelines, and quality
Key Result Areas (KRAs)
- Growth in organic traffic (SEO)
- Improvement in lead generation through content
- Engagement growth on Instagram and LinkedIn
- Adoption and usage of content by franchise partners
- Consistency and quality of content output
- Improvement in website conversions
Required Skills
Hard Skills
- Strong content writing and editing skills
- Understanding of SEO fundamentals
- Ability to write across formats (blogs, ads, social media, website, CRM)
- Understanding of social media content trends (especially short-form video)
Soft Skills
- High ownership and accountability
- Creative and strategic thinking
- Strong communication skills
- Ability to manage multiple content streams (central + franchise)
Eligibility
- Graduate in any discipline (Marketing, English, Journalism preferred)
- 2–6 years of experience in content writing or content strategy
Preferred Qualifications
- Experience in handling social media content and short-form videos
- Familiarity with tools like ChatGPT, Canva, or basic video editing tools
- Experience in D2C, service-based, or franchise-driven businesses
- Basic understanding of performance marketing
Why Join UClean
- Opportunity to build content for both brand and franchise network
- High ownership role with direct business impact
- Exposure to both central and on-ground marketing
- Work closely with leadership and growth teams
