Job Title: Content & Social Media Specialist
Company: Nourish Mantra (Oxys Beauty Pvt. Ltd.)
Location: Delhi NCR — On-site
Experience: 2–4 years (Beauty / Skincare / D2C preferred)
CTC: ₹4.5 – ₹7 LPA (as per experience)
Type: Full-time
About Us
Nourish Mantra is a fast-growing D2C beauty and personal care brand building clean, effective products for Indian skin and hair. We sell across our website, Amazon, Nykaa, and other marketplaces, and we're scaling our brand presence across every major social platform.
Role Overview
This is a full ownership role. You will independently run and grow all of Nourish Mantra's social media channels — Instagram, YouTube, Facebook, Pinterest, and any new platform we enter. You own the strategy, the calendar, the content, the community, and most importantly, the growth numbers. If you want to be handed a brief every morning, this isn't the role. If you want a brand to build from the ground up, it is.
Key Responsibilities
Channel Ownership & Growth
- Own end-to-end management of all social channels — strategy, calendar, posting, community, and reporting
- Independently drive month-on-month follower, reach, and engagement growth across every platform
- Set channel-wise growth targets and build the content strategy to hit them
- Identify and launch the brand on new/emerging platforms as they gain traction in the beauty space
- Continuously test formats, hooks, posting times, and content pillars — double down on what works, kill what doesn't
Content
- Plan and execute the monthly content calendar across all platforms
- Write scripts and hooks for Reels, YouTube Shorts, UGC-style videos, product demos, and founder-led content
- Coordinate shoots — mood boards, shot lists, props, on-set direction with photographers and videographers
- Write product descriptions, blog posts, newsletters, and website copy in the brand voice
Community & Creators
- Handle daily community management — comments, DMs, reviews, and customer queries
- Coordinate with influencers and UGC creators for briefs, deliverables, and reposts
- Build a repeatable UGC pipeline so we always have fresh creator content
Reporting
- Monthly reporting on follower growth, reach, engagement, saves, and content-led conversions
- Share top-performing organic content with the performance marketing team for paid amplification
Requirements
- 2–4 years of hands-on social media and content experience, preferably in beauty, skincare, wellness, or D2C
- Proven track record of independently growing a brand's social channels — numbers required, not just posting history
- Strong writing skills in English with a natural, conversational brand voice
- Deep working knowledge of Instagram and YouTube algorithms, Reels formats, and beauty content trends
- Comfortable on and around camera — able to direct talent and shoot basic content on a phone when needed
- Self-starter who can plan and execute without daily supervision
- Portfolio of handles managed with growth metrics is mandatory
Added Advantage
- Working knowledge of editing tools — Premiere Pro, After Effects, Lightroom
- Photography or videography skills
- Basic understanding of skincare ingredients and claims compliance
- Experience with influencer seeding and creator coordination
- Familiarity with Shopify, Google Analytics, or SEO basics
KPIs
- Month-on-month follower and engagement growth across all channels
- Reach, saves, and shares per post
- Content output volume and consistency against calendar
- Organic content contribution to website traffic and sales
- Number of UGC/creator assets delivered per month
What We Offer
- Complete ownership of a growing beauty brand's social presence
- Products, budgets, and creative freedom to experiment
- Flat team, fast decisions, and visible impact on revenue
