Content Operations Manager

My client is into Leading Paints Division.

Job Summary:

The Content Operations Specialist will be responsible for managing and optimizing content for

various digital platforms. They will work closely with cross-functional teams to ensure content is

delivered on time, meets quality standards, and drives engagement and revenue.

The objective is to develop a clear content strategy for all the categories keeping in view the

yearly calendar mapping all key events and moments in conjunction with Category Managers

and agency partners. The role is responsible for creating compelling brand stories backed with

consumer insights and understanding across various touchpoints of the consumer buying

journey.

Key Responsibilities:

Collaborating with content partners/agencies and category managers to ideate and

define the content goals.

End-to-end ownership of the creation and execution of multiple content pieces across

various touchpoints, ensuring key timelines are met in conjunction with the overall media

timelines.

Understanding Analytics to continuously improve performances of published assets

across channels and take corrective measures at regular intervals

Manage content on various digital platforms, ensuring accuracy, consistency, and

optimization for search engines

Roll out a detailed plan and brief development in alignment with activation budgets with

local marketing and media experts

Develop and implement processes to improve content creation and distribution workflows

Ensure content meets brand standards and guidelines

Keep up-to-date with the latest trends and best practices in content marketing and digital

media

Requirements:

4-6 years of experience in marketing with a focus on content marketing, consumer-led

activations, and Influencer/celeb Management

Bachelor's degree in marketing, communications, or a related field

Prior experience in handling content marketing channels for a consumer-facing brand

scaling the organization through content marketing initiatives.

Ability to brainstorm new-age content ideas, platforms, channels, and creative growth

strategies.

Solid know-how in content management, agency/partner management, and community

management.

Location: Mumbai

CTC: Upto 15 Lacs