Core Goal
Build Pepper's thought leadership and content engine across written, SEO, and video to drive demand, nurture leads, and strengthen Pepper's brand authority.
Key Responsibilities
Thought Leadership & Executive Branding
- Develop written and video content for Pepper's leadership (LinkedIn posts, POV videos, keynote snippets).
- Build a consistent executive thought leadership calendar.
Content Strategy & Production
- Own Pepper's content strategy across blog, LinkedIn, gated assets, and campaigns.
- Plan, write, and repurpose content into multiple formats (blogs, reports, guides, ebooks).
- Manage interns, freelancers, and regional content support (e.g., US-based resources).
SEO Ownership
- Lead SEO strategy for Pepper (technical + content-driven).
- Build topical authority through keyword strategy, pillar content, and link building.
- Ensure SEO efforts are tied to pipeline goals.
Video Content Marketing
- Lead production of short-form and long-form videos for leadership thought leadership, campaigns, and social channels.
- Work with design/production partners to deliver high-quality video assets.
Campaign Support
- Collaborate with Demand Gen and ABM terms to create high-converting assets (case studies, whitepapers, reports).
- Build gated and nurture content that accelerates SQL conversions.
KPIs
- SEO performance (organic traffic, keyword rankings, citations in AI search)
- Content-driven pipeline contribution (downloads, MQLs, SQLs)
- Engagement on Pepper + leadership LinkedIn handles (posts, videos, shares)
- Volume and velocity of asset production.
Ideal Background
- 68 years in B2B content or product marketing
- Strong writing + editorial ability with proven SEO expertise
- Hands-on experience with video content production (or managing vendors)
- Background in B2B SaaS and content-driven pipeline growth
- Comfortable working cross-functionally with Demand Gen, Events, and Sales
