Develop and execute on a content strategy that educates and inspires audiences across the buyer's journey, from awareness to conversion and beyond, ensuring alignment with business objectives and growth goals
Collaborate with various stakeholders, including design, product marketing, growth, and operations teams, to own campaigns end-to-end and ensure consistency in brand messaging and tone
Utilize AI and software to maximize efficiency for high-volume content efforts, such as blog posts and social media, while maintaining high-quality output for low-volume and thought leadership initiatives, ensuring a strong brand voice and tone
Support product marketing efforts by creating compelling content, such as Webinars, Demo Videos, Datasheets, ROI calculators, and integration guides, to enable sales and partners in driving growth and revenue
Develop and refine the tone and voice of Growfin to sustain and strengthen our brand identity, ensuring consistency across all content channels and formats
Obsess over meeting world-class quality standards for all content produced, ensuring it resonates with our target audience and drives desired business outcomes
Requirements
2+ years of experience in B2B SaaS Marketing, with a proven track record of driving growth and engagement through content marketing strategies
Proven flair for writing and storytelling, with the ability to think and write clearly with personality, while conveying complex information in an engaging and accessible way
Experience spearheading or leading significant content or brand-related projects, with a portfolio showcasing technical writing skills, such as API documentation and IT governance content
Basic SEO knowledge, including on-page optimization and keyword research, to ensure content is discoverable and resonates with our target audience
Ability to simplify complex product features into buyer-centric narratives, driving engagement and conversion through compelling storytelling
Strong collaboration and communication skills, with the ability to work across teams and stakeholder groups to drive content marketing strategies and tactics
Experience working with AI and software to maximize efficiency and quality in content production, ensuring consistency and tone across all content channels
Able to deploy and utilize AI and software to streamline content production, ensuring speed, efficiency, and quality in meeting business objectives and growth goals
