About the Company:
Headquartered in San Francisco, Elucidata is a leading deep-tech company dedicated to accelerating life sciences R&D. Our mission is to power data-centric biological discovery through 3 key aspects of our technology- Data Harmonization, Data & AI Cloud, and AI Insights. Recognized as the Most Innovative Biotech Company, 2024 by Fast Company, Elucidata is Series A funded and is expanding its marketing team in India. We are a 150+ strong, multi-disciplinary team of experts based across the US and India. In September 2022, we raised $16 million in our Series A round led by Eight Roads, F-Prime, and our existing investors Hyperplane and IvyCap.
About the Role:
We are looking for a Content Marketing Manager who will be responsible for developing and implementing a comprehensive content strategy to enhance our brand presence, engage our audience, and drive growth. This role involves managing all aspects of content creation, promotion, and performance analysis, ensuring that all content is aligned with the company's goals and audience preferences. The ideal candidate will possess strong leadership skills, a deep understanding of content marketing, and the ability to manage and inspire a team of writers and external vendors.
Key Responsibilities:
- Lead , Develop and execute a content strategy that aligns with the company's marketing and business goals.
- Conduct market research and competitor analysis to identify content opportunities and trends.
- Should enable creation of engaging thought leadership content in multiple formats appealing to buyer personas
- Write, edit and engage with content first-hand, to ensure it is qualitative, accurate, and optimized for SEO.
- Manage the content production process, including writing, editing, design, and multimedia integration.
- Oversee and indulge in the creation, design, and production of high-quality content, including articles, whitepapers, case studies, videos, infographics, and social media posts to facilitate inbound leads for the sales funnel
- Collaborate with the demand gen team to distribute content through various channels (social media, email campaigns, partnerships, etc.).
- Develop strategies to increase audience engagement and grow the content's reach.
- Establish and enforce content guidelines, standards, and best practices.
- Collaborate with cross-functional teams to ensure content aligns with overall product positioning, business goals and brand voice.
- Identify, recruit, and manage relationships with freelance writers and content vendors.
- Establish and maintain content governance standards to ensure consistency and quality across all content.
Qualifications:
- Masters or Doctorate in Life Sciences/ Bioinformatics/ Biotechnology. Basic knowledge of data science/ artificial intelligence in life sciences will be a plus.
- 3+ years of experience in technical content writing, especially in the field of healthcare or related domains.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in content management systems (CMS) and marketing automation tools.
- Knowledge of SEO best practices and experience with analytics tools (e.g., Google Analytics) will be a plus
- Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
- Creative thinker with a passion for storytelling and content creation.
- Highly organized and detail-oriented.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
