We are looking for a passionate and energetic Analytics Implementation Engineer to join our Digital Analytics Implementation team within the Data Platforms and Infrastructure (DPI) department.
The candidate will use Google Tag Manager to implement Google Analytics 4 (GA4) and marketing tags for clients, collecting user behavioral data. The role involves both server-side and client-side implementation, validation and auditing, requirement gathering, and managing solution design reference documentation
Responsibilities:
Work as a consultant, able to understand client s analytics requirements, translate that into executable technical projects, create measurement framework, implement the analytics tags
Able to document Solution Design Reference (SDRs), technical specifications documents, tag collection guides, data layer recommendations etc.,
Implement the analytics tags and marketing pixels using GTM (Google Tag Manager)
Able to work on JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage
Investigate any discrepancy in the GA4 reports and identify the implementation issue and fix it
Interact with various stakeholders like clients, employees & management. Able to solely manage client
Able to employ best practices in tagging and able to validate tags
Must be very organized and able to balance working on multiple projects/tasks and small enhancements.
Requirements:
Overall experience of 2 to 3 years in which he/she should have hands-on analytics implementation(tagging) experience in Google Tag Manager and Google Analytics 4 (GA4)
Server-side tagging experience using GTM Server and consent management experience using any CMP platform
Bachelor s Degree / Masters degree in any discipline
Excellent verbal and written communication skills.
Strong Tag Validation & Reports Validation skills. Excellent understanding of GA4 platform
Excellent in JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage
Hands-on experience on any other tag management solutions (TMS) such as Tealium, Adobe Launch etc., is an added advantage
Experience in CDPs like Tealium AudienceStream, Blueconic etc., is an added advantage
Angular js, AJAX experience & front-end development is an added advantage
Knowledge of digital marketing ecosystem (SEO, Search, Social, Programmatic, Ad Operations etc.) is an added advantage
Mobile App Analytics Implementation or A/B Test Configuration experience is an added advantage
