CleverTap - Marketing Automation Executive

ON SITE - Mumbai (Thane)

Full Time - CLEVER TAP experience is a Must

Requirement : IMMEDIATE (preferred)

0101.today is a tech-driven consulting firm that helps leading brands optimize customer acquisition and growth. In just four years, we've partnered with top players across BFSI, Real Estate, Travel, D2C, and Fashion Retail.

Our strength lies in combining proprietary growth frameworks with strategic partnerships across the MarTech and AdTech ecosystem. From auditing and reengineering stacks to unifying data workflows and managing campaigns end-to-end, we enable brands to scale smarter.

Role Description

As a MarTech and CRM growth executive, you'll be at the intersection of MarTech execution, data-driven decisions, and client engagement. This campaign management role combines hands-on technical expertise with strategic ownership. You'll manage day to day campaign operations, platform flow creation, MIS reporting, data anlysist to come up with insights and drive innovative customer lifecycle management (CLCM) initiatives that fuel measurable growth.

What You'll Do (Key Responsibilities):

Architect and execute CRM & CLCM strategies across acquisition, onboarding, engagement, retention, and win-back programs

Collaborate with clients to translate growth objectives into actionable, data-driven programs

Manage and optimize Netcore platforms

Oversee database marketing initiatives including segmentation, targeting, and personalization

Analyze campaign data to generate insights and optimize customer journeys

Drive innovation through A/B testing, automation, and integration of new tools/tech

Balance hands-on execution with strategic initiatives

What We're Looking For (Qualifications):

1-2 years of experience in MarTech, CRM, database marketing, or lifecycle management

Proven expertise in MarTech platforms & CRM strategy

Strong data analysis and marketing analytics background

Experience in client handling

Engineering/Science graduate

Excellent communication and stakeholder management skills

Ability to thrive in fast-paced, high-growth environments