About The Team
The Channel Strategy team leads Shopee's efforts in building and scaling cross-channel collaborations with key external platforms. From opportunity scoping to go-to-market planning and performance tracking, the team works cross-functionally to plan data-based growth initiatives, drive seamless user experiences, and expand our channels across Shopee's markets in Southeast Asia, Taiwan, and Brazil. Data and insights are at the core of our strategy - we closely track traffic metrics, analyse performance, monitor competitive trends, and deliver actionable recommendations to support informed business planning and decision-making.
Job Description
- Strategy & Initiative Development
- Design, plan, and execute data-driven growth initiatives across multiple marketing channels (e.g., Google, Meta, TikTok, DSPs)
- Translate business objectives into actionable strategies and testable hypotheses
- Identify opportunities to improve full-funnel performance and user engagement
- Experimentation & Optimisation
- Develop and run structured experiments to validate new ideas, channels, and features
- Deep dive into performance data to evaluate impact, extract insights, and define next steps for scaling or iteration
- Build frameworks for testing and learning across different markets and business needs
- Cross-functional Collaboration
- Partner closely with internal stakeholders (marketing channels, product, analytics, and creative teams) to develop and execute integrated full-funnel strategies
- Align on priorities, ensure smooth rollout of initiatives, and drive end-to-end project ownership
- Innovation & New Opportunities
- Explore and implement new and innovative approaches to engage users and improve marketing efficiency
- Stay up to date with the latest trends in digital marketing, including Social, Search, and emerging platforms
- Identify and pilot new channels, tools, and partnership opportunities
- AI & Automation Enablement
- Leverage AI and automation tools to improve campaign performance, workflow efficiency, and decision-making processes
- Collaborate with internal teams to integrate scalable solutions into marketing operations
Requirements
- Bachelor's degree in Business, Marketing, Business Analytics, or related disciplines; A master's degree is advantageous but not required
- Minimum 2 years of experience in digital marketing; experience in e-commerce industry is a plus
- Strong understanding of digital advertising channels, including ad networks, OEMs, DSPs, and mobile marketing. Good knowledge of attribution platforms, AI, automation, or marketing technology solutions
- Strong stakeholder management skills and the ability to translate data into actionable business recommendations
- Strong analytical and project management skills with a data-driven approach to problem-solving
- Excellent communication and relationship management skills with the ability to collaborate effectively with internal stakeholders and external partners
