About The Role
This is a
Category Manager role responsible for building and expanding Xoxoday's
Lifestyle & Wellness category across
India, USA, Europe, and the Middle East (ME) for enterprise, banking, and loyalty clients.
The role will own end-to-end category management — from category strategy, merchant acquisition, commercial negotiations, and onboarding to marketplace growth, category performance, and customer experience. You will work closely with merchant partners, product, operations, enterprise sales, banking partnerships, marketing, and growth teams to build a best-in-class wellness ecosystem.
The category includes
Health & Wellness, Financial Wellness, Personal Care, Beauty, Fitness, Mental Wellness, Preventive Healthcare, Learning & Development, and Everyday Lifestyle Benefits.
This is a hands-on business role requiring strong category management, commercial acumen, partnership development, analytical thinking, and cross-functional stakeholder management skills.
Key Responsibilities
- Category Strategy & Growth
Own the overall strategy, growth, and commercial performance of the Lifestyle & Wellness category.
Develop category roadmaps aligned with business objectives and customer demand across multiple markets.
Identify new business opportunities, market trends, and emerging consumer needs across health, financial, and personal wellbeing.
Own category KPIs including GMV, revenue, margins, merchant growth, customer adoption, and utilisation.
Continuously benchmark competitors and recommend new products, services, partnerships, and category innovations.
- Merchant Partnerships & Ecosystem Management
Build And Manage Strategic Partnerships Across Categories Including
- Health & Preventive Healthcare
- Fitness & Sports
- Mental Wellness
- Financial Wellness
- Beauty & Personal Care
- Salons & Spas
- Nutrition & Healthy Living
- Learning & Personal Development
- Family & Lifestyle Services
Drive end-to-end merchant onboarding including sourcing, commercial negotiations, contracts, KYB, API integrations, catalog onboarding, pricing, and operational readiness.
Build long-term relationships with leading regional and global merchant partners.
Ensure merchant adherence to operational, compliance, and service quality standards.
- Commercial Management & Revenue Optimisation
Lead commercial discussions including commissions, funding models, exclusive partnerships, promotional campaigns, and bundled offerings.
Negotiate commercials to maximise category revenue and profitability while maintaining competitive customer value.
Track category performance, merchant contribution, margins, and utilisation metrics.
Identify opportunities to improve customer engagement, merchant participation, and commercial outcomes.
Launch seasonal campaigns and exclusive marketplace promotions.
- Stakeholder & Cross-functional Management
Collaborate with Product, Engineering, Operations, Enterprise Sales, Banking Partnerships, Marketing, and Regional teams to deliver category objectives.
Own defined onboarding, revenue, merchant acquisition, and growth targets.
Maintain category dashboards, reporting cadence, business reviews, and performance tracking.
Support process improvements, automation initiatives, and category scalability.
- Marketplace Operations & Governance
Ensure timely onboarding and successful launch of merchant partners.
Maintain high-quality catalog content, pricing, imagery, redemption journeys, and customer experience.
Coordinate with operations teams to resolve merchant issues, customer escalations, and fulfilment challenges.
Ensure adherence to onboarding, campaign execution, and operational SOPs.
Drive continuous improvements in marketplace quality and operational efficiency.
- Merchant Enablement & Category Development
Educate merchant partners on Xoxoday's marketplace, enterprise ecosystem, campaign opportunities, and customer engagement models.
Support merchants in launching new products, services, and exclusive offers.
Drive API integrations and digital fulfilment capabilities wherever applicable.
Identify opportunities to introduce innovative wellness solutions across enterprise rewards, employee benefits, banking, and loyalty programmes.
- Performance Management & Category Optimisation
Monitor merchant performance, customer feedback, utilisation, and business metrics.
Identify underperforming merchants and implement improvement plans.
Support quality audits and customer experience initiatives.
Recommend assortment improvements based on market insights, customer behaviour, and category performance.
Drive continuous optimisation of the active merchant portfolio.
Required Skills & Competencies
Strong understanding of category management, merchant partnerships, marketplace businesses, or consumer services ecosystems.
Excellent commercial negotiation and relationship management skills.
Strong analytical, business planning, and P&L management capabilities.
Excellent stakeholder communication and cross-functional collaboration skills.
Ability to build and scale new categories across multiple geographies.
Understanding of employee benefits, enterprise rewards, loyalty, banking, or consumer marketplace ecosystems is preferred.
Entrepreneurial mindset with a strong bias for execution and ownership.
Willingness to travel domestically and internationally.
Experience
4–7 years of experience in Category Management, Business Development, Merchant Partnerships, Marketplace Management, Employee Benefits, Consumer Internet, HealthTech, FinTech, or related ecosystems.
Prior experience working with health & wellness brands, financial wellness platforms, lifestyle marketplaces, aggregators, enterprise rewards platforms, or consumer service businesses is preferred.
Experience managing merchant partnerships or category development across
India, USA, Europe, and the Middle East (ME) markets will be a strong advantage.
Experience working with enterprise clients, banks, loyalty platforms, or large marketplace ecosystems will be an added advantage.
What Success Looks Like
Strong merchant coverage across health, financial, personal, and lifestyle wellness categories across global markets.
Successful launch and growth of innovative wellness solutions for enterprise, banking, and loyalty programmes.
High category growth in GMV, revenue, margins, merchant participation, and customer adoption.
Strong merchant engagement with repeat campaigns and long-term strategic partnerships.
High-quality marketplace experience with minimal operational escalations and excellent customer satisfaction.
Contribution towards making Xoxoday the preferred global marketplace for Lifestyle & Wellness solutions across enterprise rewards, employee benefits, banking, and loyalty programmes.
