Job Title: Business Systems Analyst (
pharma )
Location: Bangalore
Experience: 2-5 Years
Job Summary
We are seeking an experienced
Commercial Omnichannel Data Analyst with deep expertise in
pharma and commercial analytics to support and optimize multichannel marketing efforts. This role involves analyzing customer engagement data across various digital touchpoints and providing actionable insights to enhance HCP and patient experiences. Familiarity with campaign execution platforms such as
Salesforce Marketing Cloud (SFMC),
Adobe Campaign, and
Veeva Approved Email is essential.
Required Skills And Qualifications
- 5+ years of experience in pharmaceutical analytics with a focus on commercial and omnichannel marketing.
- Strong understanding of HCP and patient engagement analytics, sales force effectiveness, and campaign performance metrics.
- Proven experience with campaign execution tools such as Salesforce Marketing Cloud, Adobe Campaign, and Veeva Approved Email.
- Ability to translate complex data into strategic insights and business recommendations.
- Strong communication skills and experience working in cross-functional teams within pharma.
- Hands-on experience in data analysis tools (e.g., Excel, SQL, Python, or BI tools) is a plus.
