Key Responsibilities
- Market Research & Analysis
- Conduct market research to identify industry trends, opportunities, and potential growth areas in the MarTech domain.
- Track competitor activities and analyze their positioning to support strategic decisions.
- Lead Identification & Prospecting
- Identify, qualify, and target potential clients including brands, agencies, and enterprise businesses.
- Understand client pain points and align WeAddo's offerings with their needs.
- Client Relationship Building
- Build and maintain strong relationships with decision-makers and stakeholders.
- Coordinate with internal teams to prepare customized pitches, proposals, and presentations.
- Sales Execution
- Implement effective outreach and sales strategies to achieve monthly and quarterly targets.
- Deliver compelling proposals highlighting our MarTech solutions and value proposition.
- Support negotiation and closure of deals ensuring a smooth handover to the delivery team.
- Partnership Development (Support Role)
- Assist in identifying potential technology or agency partners to enhance business reach.
- Coordinate on co-marketing or joint value propositions as required.
- Market Expansion Support
- Explore new industries and segments to broaden the company's client base.
- Assist in expansion initiatives for new geographies or clusters.
- Client Feedback & Insights
- Gather client feedback to support internal improvements in offerings and delivery.
- Share insights with marketing, product, and leadership teams for decision-making.
- Reporting & CRM Management
- Maintain accurate lead and activity records in CRM tools.
- Share weekly reports, pipeline updates, challenges, and recommendations with the BD Lead.
About Company: Weaddo, a team of young and dynamic MarTech Engineers specialize in crafting customized CXM strategies by utilizing cutting-edge technology and data-driven CXM strategies for its clients. Weaddo's unique Business Consulting Approach solves the marketing problems of businesses at every stage, from strategy to transformation, acceleration, growth, and experience. Weaddo's excellence has been recognized through numerous accolades, including the Top 10 Startup in India Award, Best Integrated Marketing Agency of the Year Award, Best Tech for Retail Award, and Best Digital Media Team of the Year Award. As one of the top 50 marketing and advertising leaders in India, Weaddo continues to set the standard for innovative and effective CXM solutions.
