Business Development Executive- Healthcare

Key Responsibilities

Identify and generate new business opportunities with hospitals, doctors, healthcare organizations, and allied healthcare businesses.

Manage the complete client lifecycle—from lead generation and pitching to onboarding and account management.

Build and maintain long-term relationships with clients, ensuring high levels of satisfaction and retention.

Develop and execute strategies to enhance client brand visibility and reputation across digital and traditional media.

Coordinate and manage clients social media presence, ensuring timely execution of campaigns and content initiatives.

Plan and execute public relations activities, including media outreach, press coverage, and brand communication.

Build and maintain strong relationships with journalists, media houses, healthcare editors, influencers, and PR agencies.

Identify healthcare industry trends, hospital developments, and medical advancements to create timely communication and branding opportunities.

Coordinate monthly engagement activities with associated doctors and hospital clients based on business opportunities and campaign requirements.

Collaborate with internal teams including Marketing, Design, Content, and Digital Marketing to ensure seamless campaign execution.

Prepare client presentations, proposals, reports, and business updates.

Monitor campaign performance, client feedback, and identify opportunities for upselling and cross-selling services.

Represent TruSkope at networking events, healthcare conferences, and industry meetings to build strategic partnerships.

Required Skills & Qualifications

Bachelor's degree in Business, Marketing, Public Relations, Healthcare Management, or a related field.

2–4 years of experience in Business Development, Client Servicing, Account Management, PR, or Healthcare Marketing.

Strong communication, negotiation, and presentation skills.

Experience handling social media platforms and client coordination.

Good understanding of branding, public relations, and digital marketing concepts.

Ability to manage multiple client accounts and work in a fast-paced environment.

Strong relationship-building and stakeholder management skills.

Proficiency in MS Office (Excel, PowerPoint, Word); CRM experience is an added advantage.

Preferred Experience

Experience working with hospitals, doctors, healthcare brands, healthcare marketing agencies, or medical tourism companies will be preferred.

Knowledge of healthcare media, PR, and branding strategies is an added advantage.