Overview
We are looking for a highly motivated Business Development Associate (BDA) to join our fast-growing sales team. In this role, you'll engage with prospective learners, understand their career goals, and guide them toward the right learning programs. Success here requires strong communication, a natural ability to build trust, and a results-oriented mindset—without relying on scripted pitches or pushy tactics.
Job Role: Business Development Associate (EdTech)
Department: Sales / Business Development
Industry: EdTech
Experience: 0 – 6 Years
Location: Bangalore & Gurgaon
Notice Period: Immediate Joiner
Skills: Sales, Business Development, Education Sales, LeadSquared(LSQ) CRM
Key Responsibilities
- Initiate and sustain meaningful conversations with prospective learners via outbound calls and follow-ups.
- Assess candidates aspirations and challenges to recommend tailored learning pathways.
- Guide learners on career progression, program outcomes, and ROI of upskilling.
- Nurture relationships throughout the buyer journey—building trust, not just closing deals.
- Proactively re-engage dormant leads to convert interest into enrollments.
- Deliver a personalized, high-touch consultation experience—putting learner success first.
- Consistently meet and exceed daily, weekly, and monthly performance goals.
- Keep CRM records accurate, timely, and actionable for sales and marketing alignment.
- Partner cross-functionally with onboarding, content, and support teams for a seamless learner experience.
Required Skills & Qualifications
- Must-Have: 0 – 6 years of experience in EdTech Sales & Business Development
- Bachelor's degree in any discipline (B.Tech preferred).
- Fluency in English—both written and spoken—with the ability to adapt tone for different audiences.
- Proven ability to guide prospects to confident decisions—not just close deals.
- A track record of hitting or exceeding targets in fast-paced environments.
- Hands-on experience with CRM tools—LeadSquared (LSQ) is a plus.
- Ability to quickly connect with diverse learners and influence decisions through empathy and insight.
Desired Candidate Profile
- Prior experience in EdTech, K–12, or higher education sales.
- Experience selling technology-enabled or digital learning solutions.
- Experience handling high-value enrollments (₹50,000+ ticket sizes).
- Familiarity with end-to-end lead management workflows.
- Natural consultative mindset—focused on solving problems, not pushing products.
Key Performance Indicators (KPIs)
- Monthly revenue achievement.
- Lead-to-enrollment conversion rate.
- Daily calling and follow-up cadence.
- CRM data quality and update timeliness.
- Learner satisfaction and post-conversation feedback.
Benefits & Perks
- Be part of India's fastest-growing EdTech platforms—where impact meets scale.
- Accelerated growth paths for high performers in sales leadership and strategy.
- Performance-linked rewards that recognize both effort and outcome.
- A culture rooted in learning, collaboration, and psychological safety.
- Real exposure to consultative selling, buyer psychology, and career coaching.
Skills: edtech,communication skills,sales,business development,crm
