Job Overview
We are looking for a confident, articulate, and results-driven Business Development & Media Partnerships Executive to sell premium media, editorial, branding, and event opportunities to entrepreneurs, founders, CEOs, executives, professionals, and organisations.
The role requires someone who can understand a prospective client's personal branding, visibility, recognition, and business objectives and recommend suitable solutions rather than simply making transactional sales calls.
The selected candidate will be responsible for promoting and selling paid editorial features, magazine cover stories, leadership recognition programmes, event participation packages, speaking opportunities, sponsorships, and other media and branding services.
Key ResponsibilitiesLead Engagement and Consultation
- Connect with prospective clients through phone calls, email, WhatsApp, LinkedIn, social media, and video meetings.
- Conduct professional discovery calls to understand the prospect's background, achievements, business goals, visibility requirements, and personal branding objectives.
- Explain how editorial features, magazine covers, media placements, leadership recognitions, and events can support the prospect's authority and professional positioning.
- Provide consultative recommendations based on each client's profile, goals, industry, and budget.
Sales and Business Development
- Sell paid editorial articles, dedicated biography pages, magazine cover stories, print and digital features, recognition programmes, event participation packages, sponsorships, speaking opportunities, and premium branding services.
- Manage the complete sales cycle, from initial contact and qualification to proposal, negotiation, payment, and onboarding.
- Follow up consistently with interested prospects and maintain an organised sales pipeline.
- Achieve monthly revenue, conversion, outreach, meeting, and payment targets.
- Identify opportunities to upsell clients into higher-value packages, retainers, event participation, and additional media services.
- Re-engage previous leads, inactive prospects, and existing clients for new opportunities.
Client Relationship Management
- Build professional and long-term relationships with founders, executives, public figures, speakers, authors, consultants, and business owners.
- Maintain clear communication with clients throughout the sales and onboarding process.
- Coordinate with the editorial, design, finance, marketing, and event teams after a sale is confirmed.
- Ensure that client expectations, deliverables, timelines, and commercial terms are communicated accurately.
- Maintain complete records of conversations, follow-ups, payments, and client requirements in the CRM or sales tracker.
Market and Partnership Development
- Identify relevant individuals, companies, associations, speakers, sponsors, and strategic partners.
- Research prospective clients before contacting them to ensure personalised and relevant conversations.
- Develop partnerships with business communities, professional networks, event organisers, consultants, PR agencies, and industry associations.
- Represent the organisation professionally during calls, meetings, networking sessions, and events.
Required Skills
- Excellent spoken and written English.
- Strong conversational, presentation, negotiation, and relationship-building skills.
- Ability to conduct consultative sales conversations rather than relying on scripted selling.
- Confidence in speaking with founders, CEOs, senior executives, professionals, and international clients.
- Ability to understand a client's goals and recommend the most suitable media or event package.
- Strong follow-up discipline and ability to handle objections professionally.
- Ability to explain premium services clearly and establish value before discussing price.
- Comfortable using email, WhatsApp, LinkedIn, video conferencing platforms, spreadsheets, and CRM systems.
- Strong organisational skills and the ability to manage multiple prospects simultaneously.
- Target-oriented, self-motivated, persuasive, and commercially aware.
Preferred Experience
- 1–4 years of experience in business development, consultative sales, media sales, advertising sales, PR sales, event sales, sponsorship sales, publishing, hospitality, education counselling, recruitment, or premium service sales.
- Previous experience selling to business owners, founders, executives, or high-value clients will be preferred.
- Experience handling international prospects will be an advantage.
- Knowledge of media publications, personal branding, public relations, digital marketing, events, or executive positioning will be beneficial.
Ideal Candidate Profile
The ideal candidate is not merely a salesperson. They should be a confident business communicator who can build trust, understand a prospect's professional journey, identify their visibility and branding needs, and recommend an appropriate solution.
They should be comfortable having meaningful conversations with senior professionals, explaining premium opportunities, addressing concerns, following up consistently, and confidently asking for the sale.
Key Performance Indicators
- Number of qualified prospects contacted.
- Number of consultation calls conducted.
- Proposals and packages shared.
- Lead-to-meeting conversion rate.
- Meeting-to-payment conversion rate.
- Monthly revenue generated.
- Average transaction value.
- Follow-up completion rate.
- Client retention, referrals, and upselling revenue.
- Accuracy of sales records and client handovers.
Reporting To
Head of Business Development / Founder
Role Objective
To generate consistent revenue by converting qualified prospects into clients for premium editorial features, magazine cover stories, media placements, leadership recognitions, events, sponsorships, and other authority-building opportunities through professional and consultative sales conversations.
