Brand Strategist

Company Description

ADbhoot is a unique blend of a Mainline agency, a Digital hub and a Production house where strategy, data and craft are woven together to drive a meaningful impact. Fueled by hunger and driven by energy, we turn every brand story into something अद्भूत (Marvelous).

Job Description

Job Title: Brand Strategist

Job Type: Full-time, On-site

Industry: Advertising

Experience: 2 to 3 years

Education: Open to all. A degree/diploma in Marketing, Advertising, Mass Communication, or a related field is preferred.

Location: Mumbai

About the role

As a Brand Strategist at ADbhoot, you will play a pivotal role in shaping brand narratives and defining their market positioning. Working closely with the founders, you will be instrumental in developing insightful, innovative, and effective strategies tailored to client objectives. From analyzing market trends to crafting compelling brand stories, you will be at the forefront of transforming ideas into impactful campaigns.

You will also be actively involved in client pitches, ensuring that our strategic direction aligns with their vision and business goals. Your ability to merge research, creativity, storytelling, and emerging AI capabilities will be key to success in this role.

A strong understanding of AI-powered tools for research, ideation, content generation, presentation creation, and creative workflows is highly desirable. You should be comfortable leveraging AI to enhance strategic thinking, improve efficiency, and develop innovative brand solutions while maintaining a human-first, insight-driven approach.

Key Responsibilities

• Develop insight-driven brand strategies that align with client goals and market opportunities.
• Conduct market research, competitive analysis, and consumer insights to identify trends and brand positioning opportunities.
• Collaborate with founders, creative teams, and account managers to translate strategies into powerful brand messaging.
• Create pitch decks, brand roadmaps, and communication strategies for client presentations.
• Ensure brand consistency across all marketing and communication channels.
• Stay updated on industry trends, digital innovations, and cultural shifts to keep strategies fresh and relevant.
• Work on multiple industry verticals, balancing creativity with business-driven insights.

Key Skills

• Strategic Thinking & Problem-Solving
• Brand Positioning & Messaging
• Market Research & Consumer Insights
• Storytelling & Presentation Skills
• Digital Marketing & Campaign Planning
• Client Communication & Relationship Management
• Analytical & Data-Driven Decision-Making
• Creative Collaboration & Briefing
• Proficiency in AI Tools for Research, Ideation & Content Creation (e.g., ChatGPT, Claude, Gemini,etc.)
• AI-Assisted Strategy Development & Workflow Optimization
• Prompt Engineering & AI-Powered Creative Exploration

Apply

E-mail: [Confidential Information]

E-mail Subject: Applying for Brand Strategist

Please Note: This role is for Mumbai-based candidates only.