Brand Marketing Manager

Function: Marketing

Experience: 5-10 Years

Location - Ahmedabad

About drivebuddyAI

drivebuddyAI is a fast-growing, AI & mobility technology company building the world's first

continuous-learning AI platform for vehicle safety and intelligence. Founded in 2018 with a

vision to transform real-world driver behavior into collective intelligence, we are now a globally

recognized provider of ADAS and Driver Monitoring solutions for fleets, auto OEMs, insurers,

and smart cities.

Our platform processes over 3.5+ billion kilometres of real-world driving data, delivering proven

outcomes such as 70%+ accident reduction in commercial fleet deployments. We are validated

by leading global testing agencies including ARAI (India) and IDIADA (Europe), and our

solutions are compliant with India GSR, Euro GSR, and Euro NCAP 2026 protocols.

Headquartered in Ahmedabad, India with a global footprint, we are a team of passionate

engineers, AI researchers, and automotive professionals working at the intersection of computer

vision, edge AI, and mobility. We are capital-efficient, innovation-driven, and scaling rapidly to

shape the future of transportation.

The Role: Brand Marketing Manager

We're looking for a strategic and execution-focused Brand Marketing Manager who can build

DrivebuddyAI's global brand, create compelling narratives around our technology, manage our

international marketing presence, and drive integrated marketing initiatives across digital and

offline channels.

This role is about:

• Building a category-defining brand

• Creating compelling narratives around AI, mobility, and automotive safety

• Driving integrated marketing strategies across digital and physical channels

• Representing DrivebuddyAI on the global stage

• Leveraging AI to build a modern marketing function

What You'll Be Doing

• Own and evolve DrivebuddyAI's brand positioning, messaging, and market perception across

global markets.

• Build compelling narratives around AI, ADAS, Driver Monitoring Systems, mobility, and

automotive intelligence.

• Work closely with leadership to strengthen executive branding and thought leadership.

• Own the company's social media strategy across LinkedIn, X, YouTube, and other relevant

platforms.

• Plan and execute integrated marketing campaigns to drive awareness, engagement, and lead

generation.

• Develop content calendars, marketing assets, campaigns, and communication strategies

aligned with business goals.

• Lead planning and execution of international exhibitions, conferences, trade shows, and

industry events.

• Coordinate booth branding, marketing collateral, event messaging, media engagement, and

promotional activities.

• Collaborate with Product, Sales, HR, and Leadership teams to support product launches,

employer branding, customer engagement, and business growth.

• Define marketing KPIs, monitor campaign performance, and optimize initiatives using data-

driven insights.

• Utilize AI-powered marketing tools for content creation, market research, campaign

optimization, and productivity.

• Manage external agencies, vendors, media partners, and creative collaborators when required.

What You Must Have

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.

• Proven experience leading Brand Marketing, Product Marketing, Corporate Communications,

or Strategic Marketing functions.

• Strong experience building brand positioning, messaging, and storytelling for technology

products or B2B businesses.

• Experience managing corporate social media strategy and digital marketing initiatives.

• Proven experience representing a company at international exhibitions, conferences, or trade

shows.

• Hands-on experience with AI-powered marketing tools for content creation, campaign

optimization, research, or analytics.

• Strong experience developing and executing integrated marketing campaigns.

• Excellent storytelling, content creation, presentation, and communication skills.

• Strong stakeholder management and project management capabilities.

• Ability to work in a fast-paced, high-ownership startup environment.

Good to Have

• Experience in AI, Automotive, Mobility, ADAS, Telematics, SaaS, IoT, or DeepTech

industries.

• Exposure to North American and European markets.

• Experience with PR, media relations, analyst relations, and executive branding.

• Experience working closely with Product Management and Sales teams on GTM initiatives.

• Familiarity with marketing analytics, CRM platforms, and automation tools.

• Experience managing agencies, creative partners, and external marketing vendors.

Mandatory Requirements

• Valid US Visa

• Prior experience representing a company at international exhibitions, conferences, or trade shows.

• Willingness to travel internationally

• Willingness to relocate to Ahmedabad

Why DrivebuddyAI

Why Join Us

• Work on cutting-edge AI technology with real-world impact

• Collaborate with a talented, mission-driven team

• Solve complex challenges in computer vision, embedded systems, and automotive safety

• Grow with a company poised for global expansion in a high-growth industry

Our Values

• Continuous Learning: We believe the best AI, like the best people, never stops improving.

• Real-World Impact: We measure success by lives saved and roads made safer.

• Technical Excellence: We build robust, validated, production-ready systems.

• Collaborative Innovation: Great ideas come from diverse minds working together.

We're Building Real AI + Hardware

We're one of the very few Automotive AI companies building in-house hardware integrated with

AI software platforms.

Backed & Built to Scale

We're backed by US-based Insurtech company Roadzen Inc with global presence in Insurtech

partnerships. Their backing reflects confidence in our product, technology, team, and long-term

vision.

High-Growth Market

We're operating in a mobility and Insurtech market projected to grow exponentially. There's

massive room to build, scale, and lead.

We Invest in Our People

• Competitive Salary & Benefits

• OKR-driven appraisals

• Flexible Leave Policy

• Employee Skill Enhancement

• Highly dynamic work culture

• Opportunity for equity participation