Brand Marketing & Communication Specialist | For An E-Commerce Lifestyle Brand

0-2 years
3 months ago 2 Applied
Job Description

CTC Offered - upto 12 LPA

Responsibilities:

1. Brand Strategy and Planning:

Develop and implement comprehensive brand marketing strategies to enhance

brand awareness, loyalty, and market share.

Conduct market research to stay updated on industry trends and competitor

activities.

2. Content Creation and Management:

Oversee the creation of engaging and compelling content across various platforms,

including social media, website, and email marketing.

Collaborate with the creative team to ensure brand consistency and alignment with

the brand's voice.

3. Social Media Management:

Develop and execute social media campaigns to promote brand initiatives and

engage the target audience.

Analyze social media metrics to track performance and optimize strategies for

increased reach and engagement.

4. Partnerships and Collaborations:

Identify and establish partnerships with influencers, bloggers, and other brands to

expand the brand's reach.

Negotiate and manage collaborations to ensure alignment with the brand's image

and values.

5. Product Launches and Campaigns:

Plan and execute successful product launches and marketing campaigns.

Collaborate with cross-functional teams to ensure seamless execution of campaigns

from concept to delivery.

6. Brand Analytics and Reporting:

Utilize analytics tools to track and analyze the performance of marketing efforts.

Generate regular reports on key performance indicators (KPIs) and use insights to

optimize future strategies.

7. Budget Management:

Manage the marketing budget effectively, allocating resources to maximize ROI and

achieve marketing objectives.

Qualifications:

Bachelors degree in Marketing, Business, or a related field. Master's degree is a

plus.

Proven experience as a Brand Marketing Manager, preferably in the e-commerce or

lifestyle industry.

Strong understanding of digital marketing, social media trends, and e-commerce

strategies.

Excellent communication and interpersonal skills.

Creative mindset with the ability to think outside the box.

Analytical skills with a data-driven approach to decision-making.

Proficient in marketing tools, analytics platforms, and social media management

tools.

JOB TYPE

Industry

Other

Function

Skills

Product Launches
Social Media Management Tools
Campaigns
Analytics Platforms
Data-driven Approach
E-commerce Strategies

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