Qualification & Experience
- 3-6 years of experience in brand marketing, content strategy, or an integrated marketing role from Beauty/ Personal care industry
- Experience in D2C beauty/ Skin care industry preferred
- Proven expertise in content creation and management across multiple channels (social, digital, e-commerce, retail).
- Education: Graduate/ MBA/ PGDM
Content Ownership & Strategy
- Lead the development, planning, and execution of content across all brand touchpoints - digital, social, retail, and experiential.
- Define the content calendar in alignment with campaign timelines, product launches, and seasonal moments.
- Ensure all content is consistent with brand voice, visual identity guidelines, and storytelling principles.
- Manage content production workflows — briefing creative teams, agencies, and freelancers, and overseeing delivery from concept to final asset.
- Analyze content performance and iterate based on data-driven insights to continuously improve engagement and reach.
Special Projects
- Lead or support high-priority brand initiatives outside of BAU (business as usual) — including brand relaunches, new market entries, influencer programmes, or partnerships.
- Develop detailed project plans, manage timelines, coordinate stakeholders, and ensure on-time, on-budget delivery.
- Act as a project lead for cross-departmental initiatives requiring strong brand oversight and strategic thinking.
Channel Deployment & Activation
- Own the deployment strategy across all relevant marketing channels — social media, email, digital advertising, e-commerce platforms, in-store, and more.
- Ensure content is adapted and optimized for each channel, respecting platform best practices and audience nuances.
- Coordinate with media and performance teams to align organic and paid channel strategies.
- Monitor channel performance and flag opportunities or challenges to stakeholders in a timely manner.
- Stay ahead of emerging platforms and channel trends, making proactive recommendations for brand presence.
Cross-Functional Collaboration
- Serve as the connective tissue between Brand, D2C, and E-commerce teams, ensuring marketing strategies are cohesive and commercially impactful.
- Collaborate closely with Brand Managers to ensure campaigns are executed with brand integrity while meeting business objectives.
- Partner with the D2C and E-commerce teams to define and implement integrated marketing strategies that drive traffic, conversion, and customer retention.
