Brand Manager - Personal care Products

4-10 years
1010000 - 2400000 INR
2 months ago 18 Applied
Job Description

We are hiring for one of our reputed personal care brand company in Ahmedabad.


Brand Development:
UNDERSTAND BRAND ARCHITECTURE & BRAND POSITIONING.
Understand products offerings and approach of key competitors & aspired-to brands.
To constantly engage in market & trend research in the categories we operate within.
To work with sales team across the world to increase the distribution base of the brands they manage.
Articulate & develop brand guidelines and brand positioning documents following deep research into the current market dynamics of the brand.
Establish a clear plan for the brand & work to roll it out with the sales team.

Brand Management:
Work closely with sales teams to understand the barriers and blockers to launching the brands in their markets.
Work on growing & developing key markets.
Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver operating plan projects and objectives.
Conduct regular analysis on launched products, to assess by market performance. From this, develop action plans to drive further sales.
Develop plans for and the roll-out of ATL & BTL campaigns.
Develop plans for digital marketing.
Provide assistance on creating presentations for conferences & customer meetings.
Manage creative production, graphic design, web development


New Product Development:

Identify product trends and make recommendations to senior leadership & product development team.
Provide market insights to new product development teams and participate in the development of products, from conception phase.
UNDERSTANDING OF PERSONAL CARE INGREDIENTS & EFFICACY
ENTIRE PROJECT MANAGEMENT FOR NPD / NPU ALONGWITH PRODUCT RE-ENGINEERING IN TUNE WITH GLOBAL TRENDS
Articulate NPD project scope and objectives to the team & key leadership
Establish effective working relationships with various sales teams across the world.
Take overall responsibility for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning.

We are hiring for one of our prestigious FMCG - Personal Case client in Ahmedabad whose headquarters is in UAE

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