5-7 years
a month ago 8 Applied
Job Description

RESPONSIBILITY
- Overall marketing strategy for given product
- Coordinate product promotion for existing / new products
- Brand strategy, product & profitability study
- Current product performance, need gap analysis
- Segment market potential
- Market research & study for entering new segments with existing & new products

- Achieving desired product volumes, brand profitability, market growth & market share

SKILLS REQUIRED
1. Applicant must have worked in the domain of brand management with understanding of brand positioning and communication
development process.
2. Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals.
3. Applicant must be able to conceive a campaign and navigate various agencies to provide apt solution for the campaign.
4. High degree of networking is expected with the role to coordinate and perform the given business task
5. Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.
6. Experience of automobile industry/motorsports is an added advantage.
For Branding
To support the head in all activities related to the brand, specifically
o Compilation of all brand and competitor related information
o Marketing communication
o Product planning
Handling coordination and holding of events.
Handling the outdoor media and coordination with local dealers and Advtg. Agency for local promos and campaigns. Good understanding of
the automobile market
Thorough understanding of the communication process, various media, experience on campaign building for Press, TV.
Understanding of Print/Production processes.
Some understanding of the consumer insight taking process.
Handled and deep understanding of direct media/events.
Ability to work on their own to deliver results should not need constant supervision and hand-holding
Comfort with decisions under time pressure.
Strong communication and coordination skills to handle multiple tasks/ various depts. Process orientation, operationally strong, team player.

Education: MBA
Relevant Experience: 5-7 years

About Neugene:

We are one of the world's most respected multinational companies well known for providing innovative HR solutions across all domains; be it Engineering, Information Technology, Consulting, Hospitality, FMCG, Real-Estate

To learn more about our organization, visit our website - www.neugeneinc.com, www.neugeneinternatinal.com

About Recruiter
Neugene International

Functions

Engineering - Electrical,
Engineering - Electronics/Communication

Industry

Automotive/Automobile/Ancillaries,
Chemicals/Petrochemicals,
Construction & Engineering,
Engineering & Design

Skills/Roles

Engineering

LEVEL HIRING FOR

Mid Level,
High Level

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