Brand Manager - Editorial Operations

The Brand Horizontal Team is responsible for managing and improving product offerings, editorial operations, resource requirements and performance, response innovations, brand performance and profitability maximization, cost optimization, reach optimization, budgeting, publishing workflows, content acquisition, news audit, etc., for all publishing brands (Times of India (TOI), TOI Metro Supplements (TIMS), Economic Times (ET), Navbharat Times (NBT), Maharashtra Times (MT) & Ei Samay (ES)).

About the Role:

1. Edit Performance, Resourcing & Operation Management - Smooth daily operations, Productivity maximization, Alignment to business goals
2. Product Management - Increasing reader stickiness & Increasing monetizability
3. Monetization Support Support for Revenue maximization and campaign delivery
4. CRM Manage CRM program to know, engage, onboard and retain readers
5. Marketing initiatives & consumer insights - Build brand image, Promote product, drive engagement, Grow reach, Draw insights & monitor impact / KPIs
6. Corporate & Strategic Initiatives - Strategic, business & operational need fulfilment

Roles & Responsibilities:

Edit Performance, Resourcing & Operation Management - Smooth daily operations, Productivity maximization, Alignment to business goals

Edit Performance Evaluation (TVP)

Edit Productivity, Efficiency & Resource planning

Edit Capability Building, Training & Adoption

Edit workflow interventions & management (CCI, Beans)

Daily & Festival Operations Management & Issue Resolution

Product & Business continuity planning

Software & hardware requirement management

Syndicated content requirement

Product & Editorial Guidelines

Product Management - Increasing reader stickiness & Increasing monetizability

New Product Offerings, Product Strengthening

Product Monitoring, Reports & Analysis (LPRS, Ad Dummy Release, Ad-Edit ratio, Product Report, competition tracking, etc.)

Titles registration management (PRGI ) - RNI related coordination for ongoing changes in Editor, Printer, Publisher, etc.

Monetization Support Support for Revenue maximization and campaign delivery

IP conceptualization, execution planning & support

Response innovation, ad approvals & execution support

Contextual Advertising alignment and execution coordination

Launch & management of new monetizable sections/ content heads

Marketing initiatives & consumer insights - Build brand image, Promote product, drive engagement, Grow reach, Draw insights & monitor impact / KPIs

Brand campaigns planning & execution support

Product promotion

Reader engagement initiatives

Market Research, consumer insights & KPI monitoring & reporting

CRM Manage CRM program to know, engage, onboard and retain readers

Database management

Reader/non-reader/lapser engagement User journeys for onboarding, engagement & retention

Campaign & product promotion

Data and Analytics

Corporate & Strategic Initiatives Planning, analysis & execution of special Strategic projects

Other Requirements:

• Critical thinker and analytical in approach with understanding of operation & processes
• Hardworking with ability to progress multiple tasks in parallel with high level of adaptability to plan and execute assignments of varied nature in short span of time
• Good at cross functional coordination and team working
• Can manage a small team
• Good oral and written communication skills with good command on English Language
• Strong ability to put together management presentations and notes