Brand Content Copywriter- Beauty

At SkinBae, we're building India's most trusted destination for authentic Korean beauty. We're looking for a Copywriter who understands how words drive action and can translate product truth into sharp, effective messaging.

This role is ideal for someone who enjoys writing with intent, understands customer psychology, and knows how to balance brand tone with performance.

• Write high-impact copy for ads (Meta, Google, YouTube), landing pages, website banners, and CTAs
• Craft product-led copy that clearly communicates benefits, USPs, and results without overpromising
• Write and refine email and CRM copy focused on clicks, conversions, and clarity
• Collaborate closely with performance marketing, design, and content teams to ensure messaging aligns with campaign goals
• Adapt brand tone across formats while keeping it consistent, confident, and premium
• Optimise copy based on performance data, feedback, and A/B test learnings
• Ensure all copy is factually accurate, compliant, and aligned with skincare best practices

• 2–3 years of experience as a Copywriter (D2C, beauty, lifestyle, or performance-driven brands preferred)
• Strong understanding of conversion-focused writing
• Ability to write short, sharp, persuasive copy without sounding salesy
• Comfort working with data, feedback, and iteration
• Clear grammar, strong structure, and attention to detail
• Experience writing for ads, landing pages, and digital campaigns is a must

• Experience in skincare, beauty, or wellness
• Familiarity with performance marketing metrics (CTR, CVR, ROAS)
• Ability to balance creativity with business goals

• Work with leading global Korean beauty brands
• High ownership and visibility of your work
• A fast-growing, focused team that values clarity, accountability, and quality
• Opportunity to shape how premium Korean beauty is communicated in India

To apply:

Share your resume and 3–5 relevant writing samples (ads, landing pages, or campaign copy preferred).