Brand Activation Manager

Company: Client of D'GenMinds - Busch India

Department: Global Marketing

Title: Marketing Activation Manager

Location: Saket Delhi

Brief job description

1. Strategic and conceptual development of global marketing activation measures for existing and new customers for the Busch Group
2. Definition of KPIs, benchmarks and success criteria for campaigns
3. Responsibility for holistic campaign tracking and derivation of new measures
4. Briefing of the marketing departments - this also requires creative input and content-related collaboration in the development of concepts
5. Collaboration and project coordination with other departments such as the local country marketing manager, service, Market Management or product management
6. Owner of global content planning for selected areas
7. Creation of decision and presentation documents
8. Management of a regular content planning meeting with Market Management and selected subsidiaries

Requirements:

1. Min 5 years of experience in the organization and coordination of complex projects
2. Understanding of B2B Marketing
3. Proven expertise in the implementation of branding and communication measures - especially in the creation of campaign strategy
4. Proven knowledge of campaign tracking (incl. performance measurement & derivation of measures) Experience in the creation and interpretation of marketing reports and boards
5. Solid working experience within an international structure
6. Flexibility, high social competence, leadership, ownership, creativity, independence, reliability, initiative, entrepreneurial thinking
7. High affinity for technical topics
8. University degree in marketing
9. Excellent written and spoken English skills