Bancassurance Officer - HDFC Bank Branch Banking

3-5 years
12 days ago 5 Applied
Job Description


A Position Overview

Position Title

Bancassurance Officer - HDFC Bank Branch Banking


HDFC Bank - Branch Banking

Level/ Band

Officer / 110

Role Summary: Provide support in Sales of Life Insurance business through bank customers at bank branches across assigned locations

B Organizational Relationships

Reports To

Territory Sales Manager



C Job Dimensions

Geographic Area Covered


Internal Stakeholders


Branch Operations

Distribution Operations


Channel Partner

D Key Result Areas

Organization Process

Key Contributions


. Drive wallet Share in the allocated bank branches with focus product mix.

. Build relationship with the Bank Sales/ operations team to achieve pre-set business targets on ANP, Productivity, Case count, Active branch, Active sales staff and various KPIs for designated branches.

. Capability of Self Lead Generation.

. Working jointly with the Branch Manager / Branch LGs on Business plans

. Driving and motivating the branch staff along with Bank RM and providing support for logging in applications sourced

. Prospect and meet customers within and outside the Branch as when required

. To achieve branch RM Activation & Income targets

. Work collectively with Bank Sales / operations team and conduct joint sales calls as a team to achieve business nos.

Relationship Management

. Managing the relationship between internal team and channel partner so as to

Foster sales for the company and maintain utmost levels of responsiveness to requirements from the Channel Partner.

. Provide all possible support to the channel partner as a face of parent company.

. Effectively execute all Marketing activities as per Partner's requirement.

. Ensuring timely issuance of policies with resolving all pending etc.

. Adhere to the customer touch-point engagement in order to service his portfolio of customers.

. To maintain the desired persistency ratio.

. Prompt post-sales service with respect to all domains.

Ensure Compliance

. Ensure compliance to internal sales process & other compliance standards

. Should be process & product champion to ensures adherence to policies and procedures to cultivate a compliance culture in the team


  • Adhering to the Training Road map.
  • Providing timely reports to the Supervisor as per the requirement.
  • Adhering to the TALIC code of conduct.

E Skills Required


  • InsuranceBFSI Background
  • Understanding of Prospecting and Sales
  • Customer Service - Problem Solving skills
  • Peer level co-ordination and influencing skills (Psychometric Test suggested)




Interpersonal skills


Communication skills


Creative thinking skills


Supervising/Leadership skills


Teamwork Skills


Influencing skills


Relationship Building skills


Decision making skills


Language Skills

Local language, Hindi


F Incumbent Characteristics







Min.6 months to 3 years in Sales from any Industry, preferably BFSI


28 years or below

Job Source:

The Tata Group is an Indian multinational conglomerate headquartered in Mumbai.Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continents. Acknowledged as the founder of the Tata Group, Jamsetji Tata is sometimes referred to as the "father of Indian industry"