B2B SaaS Content Writer

0-3 years
a month ago 2 Applied
Job Description

  • We re seeking a talented B2B SaaS Content Specialist to join our Account-Based Marketing team. In this role, you ll be instrumental in creating engaging content across various formats , from comprehensive whitepapers and informative guides to compelling ad scripts and captivating landing pages.
  • The ABM Team is an autonomous unit within our Marketing department and acts as a crucial bridge between Marketing, Sales, and other departments. Using targeted ads and personalized content , we engage strategic accounts , guiding them from initial contact to valued prospects .
Your role:
  • Content Creation: Produce high-quality, long-form content such as whitepapers, guides, and email sequences , catering specifically to our audience. As a skilled technical writer , you ll ensure accuracy and depth in every piece of content
  • Ad Creatives: Develop visually striking ad creatives and storyboards for visual ads and videos on platforms like Google and LinkedIn. Your expertise in UX principles will play a key role in crafting engaging ad experiences
  • Landing Pages: Create strategic landing pages using platforms like WordPress , optimizing both content and design to drive conversions. Ensure alignment with account-based campaign messaging and branding for maximum impact
Your role in this critical department will directly impact our company s growth by nurturing relationships and driving conversions!
The ideal Candidate
  • Around 3 years of proven experience in Digital Marketing or Content Marketing within a B2B agency or less, in a B2B SaaS company
  • Experience in writing for US or UK clients in terms of desired tone and style. Fluent in English
  • Proficiency in technical writing , able to communicate complex ideas effectively
  • Expertise in creating long-form content whitepapers, guides, and email sequences as well as compelling ad scripts and storyboards for visual ads and videos
  • Familiar with software such as Canva, Adobe Illustrator, Photoshop, WordPress and ChatGPT enthusiastic
  • Excellent communication and collaboration skills , with the ability to work effectively within cross-functional teams
  • Experience in UX principles , ensuring seamless user experiences across all content formats
  • A proactive attitude and a keen interest in staying updated with the latest industry trends and technologies
  • Mastering SEO optimization and video content is a plus

JOB TYPE

Industry

Other

Skills

ad scripts
SEO optimization
UX principles
video content
ChatGPT
long-form content
About
Job Source: www.sociabble.com

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