About Us:
Successive Digital, a digital transformation company, offers a comprehensive suite of
solutions, including digital strategy, product engineering, CX, Cloud, Data & AI, and Generative AI
services. We help companies continuously optimize business and technology that transform how they connect with customers and grow their business. Our team of technology specialists ensures that each solution is customized to the business's specific needs, driving efficiency and performance. With the implementation of the latest technological advancements, we deliver business operations that ensure business continuity and make you stay ahead in a rapidly evolving digital landscape.
Role Overview
We are seeking a strategic and hands-on marketing leader to own inbound lead generation, brand, website, social media, and go-to-market for our service and product offerings. This is a focused role for a builder who can turn Successive Digital's story into a credible presence in the market — and turn that presence into a steady flow of qualified inbound leads. You will partner closely with Sales, Practice, and Product teams to launch new offerings and grow awareness in our priority markets, with North America as the primary focus.
Key Responsibilities
Inbound Lead Generation
- Own the inbound pipeline number — MQLs generated through website, SEO, gated content, and organic channels.
- Design and run always-on inbound programs: content marketing, SEO, gated assets (POVs, whitepapers, guides, webinars), and nurture journeys.
- Implement lead scoring, routing, and qualification workflows in the marketing automation platform, in partnership with Sales Ops.
- Continuously test and improve landing pages, forms, and conversion paths.
Website Content & Publishing
- Own the corporate website as the primary inbound engine — content strategy, editorial calendar, publishing cadence, SEO, and on-page conversion.
- Publish and maintain service-line pages, case studies, blogs, POVs, and industry pages in partnership with Practice leads.
- Ensure technical SEO health, structured data, page performance, and analytics tagging.
- Drive continuous experimentation (A/B testing, CRO) to lift traffic-to-lead conversion.
Branding
- Elevate Successive Digital's brand presence and consistency across every external touchpoint.
- Own brand guidelines, visual identity governance, tone of voice, and messaging architecture.
- Build brand equity in North America and priority markets through PR, executive thought leadership, awards, and industry presence.
- Manage creative agencies, designers, and brand partners.
Social Media
- Own the social strategy across LinkedIn (primary), plus supporting channels.
- Build the editorial calendar, publishing cadence, and community engagement playbook.
- Drive active engagement, follower growth, and share-of-voice against competitors.
- Amplify executive and employee voices through structured advocacy programs.
Service / Product Offerings GTM
- Own the go-to-market strategy for new and existing service lines and product offerings — positioning, messaging, launch planning, and channel activation.
- Partner with Practice and Product teams to translate technical capabilities into buyer-ready narratives.
- Build launch kits, sales enablement collateral, pitch decks, and website assets for each launch.
- Track launch performance and iterate on positioning based on market and sales feedback.
Desired Skills
- 8+ years in B2B marketing, with proven experience marketing to the North America market for a technology or IT services firm.
- A strong track record in inbound-led demand generation — content, SEO, and website-driven pipeline (not primarily paid or outbound).
- Proven experience building and executing GTM strategy for B2B technology / IT services offerings, including new-market entry and service or product launches.
- Deep expertise in content strategy and creation for enterprise audiences — you can shape a POV, edit a whitepaper, and brief a writer with equal ease.
- Strong command of SEO, website CMS platforms, and content publishing workflows.
- Hands-on experience with marketing automation and lead management platforms (HubSpot, Marketo, Pardot, or similar).
- Proven ability to grow social media presence and engagement, especially on LinkedIn.
- Working proficiency in website analytics (Google Analytics / GA4, Search Console) and marketing dashboards.
- Experience managing external creative, PR, and content agencies.
- Comfortable leading a small, focused team across content, social, brand, and marketing operations.
Life at Successive:
• Successive Digital cultivates a culture of collaboration and diversity within our global teams.
• We encourage personal and professional development through challenging and inspiring
one another.
• Mentorship and on-the-job training opportunities support career growth and success.
• Our global presence offers onsite opportunities across our international offices.
• Comprehensive benefits, including maternity and paternity leave, are provided to support
work-life balance.
• Our talent is encouraged to explore and work with various technologies.
• A Professional Development Program enhances technical and behavioral competencies.
• With the Reward & Recognition process, we acknowledge and celebrate team and
individual achievements.
• Team outings, parties, sports events, and cultural activities establish a vibrant workplace
culture and promote companionship among employees.
Follow us on:
Website: http://successive.tech/
Facebook: https://www.facebook.com/Successivetech/
LinkedIn: https://www.linkedin.com/company/successivetech
You may write us or are your applications at: [Confidential Information]
