AVP, Marketing Operations (L10)

4-6 years
2 months ago 1 Applied
Job Description

Role Title: AVP, Marketing Operations (L10)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise, and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet, and more.

. We have recently been ranked #5 among India's Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place to Work India. We have been ranked Top 5 among India's Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India's Best Workplaces for Women in 2022.

. We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance
and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

The AVP, Channel Marketing India is responsible for ensuring flawless, on-time delivery of Synchrony channel marketing campaigns and is an expert in best practices and deployment capabilities. Candidates will drive campaign setup and email template approval, list selection and segmentation, and deployment of channel marketing campaigns with a focus on email and direct mail, as well as learning and executing new channels. This role influences and supports channel execution process standards (e.g., timelines, template design, data collection, and refinement) across Synchrony Marketing processes.

Key Responsibilities:

  • Liaise with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity).

  • Drive the re-imagination of channel execution, transforming to become more flexible, and agile, and deliver expedited cross-channel campaign solutions for all portfolios.

  • Scum Master of Pod runs stand-ups, assigns workload, trains Pod members on portfolio nuances, and ensures completion of all work.

  • Act as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies).

  • Manage project initiatives as assigned (e.g., temporary resources, supplier/agency reviews, platform upgrades, client initiatives, cross-channel strategy).

  • Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of file only requests.

  • Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval.

  • Work within designated email platforms to build and launch email marketing campaigns.

  • Act as mentor/coach for new hires, and/or those laboring in the role.

  • Audits high complexity and/or flagged campaigns, including approving campaign requirements.

  • Shares campaign performance metrics back to client teams and account managers for continuous campaign improvement.

  • Investigate, develop, and champion pilot strategies for next-generation channel optimization.

  • Ensure all campaigns meet required campaign documentation requirements.

  • Drive advancement and adoption of responsive design for mobile optimization.

  • Ensure adherence to purchase order and invoice management procedures.

  • Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention.

  • Perform other duties and/or special projects as assigned.

Required Skills/Knowledge:

  • Bachelor's degree with 4+ years of experience with the financial services industry or Marketing or Digital experience or in lieu of degree 6+ years of experience with the financial services industry or Marketing or Digital experience

  • Minimum 3+ Years of email & direct mail marketing channel experience, with hands-on experience building and deploying commercial emails leveraging Agile methodology

  • Minimum 3+ years of experience with an enterprise email service platform: PCM/Harmony (or) Zeta (or) SFMC (Salesforce Marketing Cloud)

  • Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.

  • 3+ years of experience working with US stakeholders and cross-functional teams

  • Strong project management skills, attention to detail, and ability to work under tight deadlines

  • Agile SAFe Scrum Master certified and following agile practices in their current process

  • Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint

  • Strong Change Management skills - effective communicator, good at holding crucial conversations with clients and internal partners

  • Strong written & verbal communication skills

  • Good team player

Desired Characteristics:

  • Demonstrated proficiency in Mobile push/wallet campaigns

  • Experience creating, editing, and problem-solving responsive HTML/CSS code

  • Demonstrated ability using creative design software such as Illustrator, Photoshop, InDesign, or related products to build sophisticated marketing campaigns

  • Demonstrated analytical analysis of campaign results and strategic planning

  • Exposure to a credit card or retail environment.

  • Experience working with data segmentation and data auditing.

  • Demonstrated ability to creatively solve problems, develop new tactics, and address implementation obstacles

  • Demonstrated aptitude in computer software programs including Microsoft Office and Project Management or CRM software

Eligibility Criteria: Bachelor's degree with 4+ years of experience with the financial services industry or Marketing or Digital experience or in lieu of degree 6+ years of experience with the financial services industry or Marketing or Digital experience.

Work Timings: 02:00 PM - 11:00 PM IST

For Internal Applicants:

  • Understand the criteria or mandatory skills required for the role, before applying

  • Inform your manager and HRM before applying for any role on Workday

  • Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

  • Must not be any corrective action plan (First Formal/Final Formal, PIP)

  • Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible

  • L08+ Employees are eligible to apply

Marketing

Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States.The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through Synchrony Bank, its wholly owned online bank subsidiary.

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