AVP, Digital Marketing Analytics (L10)

0-4 years
2 months ago 5 Applied
Job Description

Role/Title: AVP, Digital Marketing Analytics

Company Overview:

COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

  • We have recently been ranked #5 among India's Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India's Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India's Best Workplaces for Women in 2022.

  • We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analyticssolutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose:

AVP, Digital Marketing Campaign Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH) and is responsible for delivering end-to-end project execution that includes analytic measurement and identification of actionable insights to drive the business along with website optimization through personalization analytics for various Synchrony websites. In addition, the role requires integration of personalization platform data with other Synchrony digital tools and drive adoption among key digital business stakeholders.

Key Responsibilities:

  • Independently work with multiple stakeholders to gather project requirements / inputs, develop solution approach, perform analysis and present insights with actionable recommendations to leadership teams

  • Design, develop and execute analytical solutions for digital analytics functions using statistical tools like modeling, segmentation, and clustering on traffic data to increase customer penetration to e-commerce channels

  • Oversee design, setup and measurement of A/B website tests across Synchrony platforms

  • Partner with analytics implementation team to ensure personalization data processes are accurate and scalable

  • Partner with Marketing COE and Platform Analytics teams to oversee/ guide adoption of Personalization Analytics

  • Provide mentorship and guidance to team members as required

  • Perform other duties and/or special projects/initiatives as assigned over and above aligned workstream

Required Skills & Knowledge:

  • Minimum 4+ years of hands-on experience in SAS, SQL, R or Python and working knowledge of Data warehouse data structure and reporting

  • Minimum 2+ years of experience in leveraging digital channels and data to drive growth, preferable in financial services industry or digital agency

  • Minimum 1+ year of experience/good knowledge with statistical methodologies and confidence tests

  • Strong working knowledge of digital analytics platforms such as Adobe Analytics Suits, Google Analytics and Personalization Engines

Desired Skills & Knowledge:

  • Prior experience using online behavioral data and analytics to drive growth in digital channels

  • Hands-on experience in analytical techniques such as attribution modeling, A/B testing, design of experiment, and delivery of actionable recommendations based on results

  • Understanding of credit card and consumer finance industry dynamics and P&L

  • Knowledge of retail POS and merchant data

  • Strong inter-personal and communication skills, with ability to influence across cross-functional teams

  • Direct experience in site analytics, display advertising, paid search and affiliate marketing

Eligibility Criteria:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 4+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 6+ years of relevant work experience.

WorkTimings:This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time - 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs.

The position is remote, where you have the option to work from home.

For Internal Applicants:

  • Understand the criteria or mandatory skills required for the role, before applying

  • Inform your manager or HRM before applying for the role on Workday

  • Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)

  • Must not be any corrective action plan (First Formal/Final Formal, PIP)

  • Employees who have completed 18 months in the org. and 12 months in current role and level are only eligible

  • L08 + Employees can apply

Data Analytics

JOB TYPE

Function

Skills

SAS
Sql
Adobe Analytics Suits
R
Personalization Engines
Design of experiment
Statistical methodologies
Site analytics

Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States.The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through Synchrony Bank, its wholly owned online bank subsidiary.

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