Asst. Manager/ Manager - B2C & Digital Marketing (Leading Building Materials Company)

4-10 years
15 Applied
Job Description

Position: Asst. Manager/ Manager - B2C & Digital Marketing (Leading Building Materials Company)

Role:
- ATL Campaigns - Media strategy, planning and execution for all India TV, Print, OOH, Cinema advertising.
- Responsible for efficient media planning / buying - Implement marketing investments in brand communication mix, media selection and sales promotion, PR activities & BTL/Activations aligned with the AOP along with the measurement.
- Working on Digital Marketing by designing and driving company's digital strategy in conjunction with the overall marketing objectives. Driving Digital Brand visibility, Social Media & digital campaigns, Content Development and overall Budgeting.
- Lead Campaign Planning & Execution across digital platforms via SEM, Google- Display/Search/ Discovery, Facebook, Instagram, LinkedIn. Programmatic advertising, Affiliate marketing and Email Marketing campaigns to generate sales.
- Heading B2C Business Model for the direct consumer business via franchisees across India with retail & contractor management
- PR & Brand Management -Brand Road Map for Brand positioning, Value drivers and competing with competition. Measuring Brand & TOM Score.
- This position reports into the Head of Marketing

Requirements :
- Education : Any Graduate + MBA
- 4+ years of Work Experience in Marketing, with emphasis on B2C and Digital Marketing preferably in the Building Materials Segment
- Some experience in managing direct to consumer businesses
- Good experience in ATL Campaigns, PR and Brand Management

Location: Mumbai

This position is for a Client of Vertex Corporate Services which is a Leading Building Materials Company

Vertex Corporate Services India Pvt. Ltd. (Vertex) is a high-end career management solutions company with services that encompass executive search and selection, career and education advisory and creation, growth and sustenance of networking platforms for professional growth. Vertex specializes in recruitment of highly qualified, middle and senior level candidates for premier MNC and Indian Companies for offices worldwide.