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Pouring Pounds India Private Limited

Associate- Social Media - Co-Founder's Team

Pouring Pounds India Private Limited


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0-5 Years
2 months ago
289 Viewed
221 Applied

Job Description


Develop and implement a social media strategy aligned with the co-founders personal brands and overall company goals.
Create engaging content (written, visual, and video) that resonates with the target audience across various platforms (e.g., Facebook, LinkedIn, Twitter, Instagram).
Manage and maintain the co-founders social media profiles, including posting, scheduling, and responding to comments and messages.
Stay up-to-date on the latest social media trends and best practices.
Collaborate with internal teams (Brand, marketing, communications) to ensure brand consistency across all platforms.
Analyze social media performance metrics and report on key results.
Identify and engage with relevant influencers and communities to expand reach.

Role Specifics - Day in the Life

Plan social media calendars, develop a communications strategy & create thought-leadership content
Ensure regularity and posting content across Instagram, Facebook, Twitter, YT, Threads & LinkedIN
Create reports and boost social media posts. Proficiency with Instagram boosting, and Facebook Ads Manager is key
Pitch, negotiate and execute collaborations with other brands
Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
Coordinate scheduling and logistics, coordinate conferences, press interviews and manage information
Create engaging content that will increase followers, engagement and reach of all channels


1+ years of experience in social media marketing or a related field.
Proven track record of developing and executing successful social media campaigns.
Excellent understanding of social media platforms (Facebook, LinkedIn, Twitter, Instagram) and their unique audiences.
Strong writing and communication skills, with the ability to craft compelling and audience-specific content.
Experience with social media analytics and reporting tools.
Creative and strategic thinking with a passion for storytelling.
Excellent time management and organizational skills.
Ability to work independently and as part of a team.

Key Performance Indicators (KPIs):
Increase in followers and engagement metrics (likes, comments, shares) across all social media platforms.
Growth in brand awareness and reach for the co-founders.
Positive sentiment analysis of social media mentions.
Successful execution of social media campaigns aligned with pre-defined goals (e.g., brand awareness, thought leadership, event promotion).


CashKaro is two of India’s fastest-growing B2C products. CashKaro is Series C funded Market Leader in CashBack business in India with key marketing partner to Amazon, Flipkart, Ajio, Myntra, IDFC Bank, Axis Bank, SBI Card & 100s of top eCommerce companies. We are backed by marquee investors like Kalaari, Ratan Tata, Affle and Korea Investment Partners (last raised $10mm). With a 200-250 INR crores revenue run rate, we are on track to be India’s next unicorn.

At CashKaro, we offer a casual but fast-paced environment where creativity and effective teamwork are rewarded. Because of our relatively flat management structure, our employees are able to get close to the heart of our business and are empowered to make a real difference to what we do and how we do it.

Founded by Swati & Rohan Bhargava in April 2013, we continue to rapidly expand our business and are always on a lookout for unique, pioneering individuals who have the passion and commitment to help us achieve our vision. This an exciting time to join the company and be part of something very special.

So, whatever stage you’re at in your career, if you want to enjoy your work environment where you know everyone like family, visit at to find out more about us and to search all our live vacancies.

If you want us to give you a call or help you with any query, please drop us a line at

Also, like or follow us on other social channels to stay connected!

Twitter- @Cashkarocom

Website -

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