CashKaro and EarnKaro are two of India's fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon, Flipkart, Ajio, Myntra & 100s of top eCommerce companies. We are backed by marquee investors like Kalaari, Ratan Tata, and Korea Investment Partners (last raised $10mm). With a 200-250 INR crores revenue run rate, we are on track to be India's next unicorn.
Role Specifics - Day in the Life
Responsible for CashKaro's Design Language (on every platform) The core ownerships areas will be:
Design Consistency: Work with the team to create templates for different types of creative assets, and maintain the design language consistency at all times (creative assets include but not restricted to App Banners, Mailers, Landing Pages, Social Media Creatives, Performance Ads, etc)
Functionality: To make sure every creative asset meets its functional (readability, brand visibility, visual appeal, etc) and performance objectives (Engagement, Reach, Conversion, etc)
Quality Check: Maintain a close check on everyday creative assets on all platforms for quality assurance
2. Implement Design with Marketing Thinking
Conceptualise, oversee, and manage the overall design requirements across the company basis marketing objectives. From initial pitch to post, steer the thinking for the brand through all digital communication channels
2. Design Thinking - Landing Pages
Creating functional as well as visually appealing landing pages that cater to marketing objectives. CashKaro advertises several brands to its users, any landing page must showcase good reasoning through design and convince users to choose shopping a particular brand/product via CashKaro.
3. Team Management
The core ownerships areas will be:
Own building a robust team that delivers creative assets at the highest quality
Create processes that decrease the TAT and increase efficiency
Actively participate in the growth & upskilling of each individual in the team and instill team culture
Manage daily briefs from different marketing teams of the company
Create cross-department processes to help each team reach the highest efficiency & quality creative assets
Help the brand evolve in its visual identity over the years, keeping in mind the mission & vision of the company. Constantly bring new ideas to the table that will help achieve brand & performance objectives. Bring new ways and formats of designs that will put CashKaro on a pedestal of great design amongst the Indian audience. (E.g.: 3D, GIFs, Interactive posts/ads, typography, interactive landing pages, etc)
HOW TO ASSESS
Examples of such creatives from current/previous organisations
Ideas shared by candidate during interview
Must have skills
1. Should be able to demonstrate real craft for design
The candidate should have masteredCreating & maintaining a Brand Design LanguagePossess knowledge of all design tools & softwaresAbility to showcase talent in all kinds of design - Typography, Minimalism, 3D, UI, etcProven record of having created splendid creative assets for brands
2. Should showcase proper leadership skills
The candidate should be able toManage & balance the team's his/her individual work load Maintain efficient processes to increase quality & decrease TATMentor every team member and map their growth trajectory
3. Should be a culture fit
The candidate should be able toCreate a motivating environment within the team and with other teams in the company Interact and brainstorm with other team leads to solve user problems for the companyUnderstand the importance of work-life balance and maintain a positive & productive work environment
CashKaro is two of India’s fastest-growing B2C products. CashKaro is Series C funded Market Leader in CashBack business in India with key marketing partner to Amazon, Flipkart, Ajio, Myntra, IDFC Bank, Axis Bank, SBI Card & 100s of top eCommerce companies. We are backed by marquee investors like Kalaari, Ratan Tata, Affle and Korea Investment Partners (last raised $10mm). With a 200-250 INR crores revenue run rate, we are on track to be India’s next unicorn.
At CashKaro, we offer a casual but fast-paced environment where creativity and effective teamwork are rewarded. Because of our relatively flat management structure, our employees are able to get close to the heart of our business and are empowered to make a real difference to what we do and how we do it.
Founded by Swati & Rohan Bhargava in April 2013, we continue to rapidly expand our business and are always on a lookout for unique, pioneering individuals who have the passion and commitment to help us achieve our vision. This an exciting time to join the company and be part of something very special.
So, whatever stage you’re at in your career, if you want to enjoy your work environment where you know everyone like family, visit at https://cashkaro.com/page/careers to find out more about us and to search all our live vacancies.
If you want us to give you a call or help you with any query, please drop us a line at firstname.lastname@example.org.
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Website - https://CashKaro.com/