Role Overview
We are seeking an experienced and customer-centric Assistant Store Manager for our Mumbai boutique. The ideal candidate will have strong luxury retail experience, exceptional client-servicing skills, and the ability to drive store performance, team productivity, and high-end customer engagement. This role supports the Store Manager in ensuring operational efficiency, sales achievement, and a world-class brand experience.
Key Responsibilities
1. Sales & Business Development
- Achieve monthly, quarterly, and annual store sales targets.
- Track KPIs such as conversions, clientele growth, and category performance.
- Identify sales opportunities and support staff in upselling/cross-selling.
- Manage VVIP, HNI, and repeat clients to increase repeat purchases & loyalty.
2. Clientele & Customer Experience
- Ensure a luxury brand experience for every walk-in customer.
- Lead clienteling initiatives like appointments, follow-ups, product suggestions, WhatsApp engagement.
- Handle escalated customer concerns with professionalism and solutions-driven communication.
- Build a strong local network among stylists, personal shoppers, industry clients, and influencers.
3. Store Operations & Compliance
- Oversee day-to-day store functioning including Inventory control & stock accuracy, Store opening & closing procedures, Cash handling and billing.
- Visual merchandising as per brand guidelines
- Coordinate with HO for replenishments, new launches, merchandising updates, and store events.
- Ensure adherence to SOPs, grooming standards, hygiene & safety protocols.
4. Inventory & Product Management
- Maintain accurate stock levels and conduct cycle counts & annual audits.
- Oversee inbound & outbound stock movements
- Flag fast/slow-moving categories and participate in business analysis with Store Manager.
5. Reporting & Coordination
- Prepare daily/weekly reports on sales, KPIs, footfall, client conversions, and category insights.
- Coordinate with production and merchandising teams to ensure smooth functioning.
- Assist in planning and executing in-store promotions, brand events, and activations.
Qualifications
- Graduate in Retail Management, Fashion Management, Business, or related field.
- 36 years of experience in luxury or premium retail, preferably in fashion/apparel/jewellery.
- Strong people management, communication, and client-servicing skills.
- Experience handling HNI/VIP customers is a strong advantage.
Key Competencies
- Leadership & people management
- Luxury customer service excellence
- Sales planning & KPI management
- Strong communication & grooming
- Problem solving & decision making
- Product knowledge (fashion, couture, RTW, accessories)
- High accountability and ownership