Assistant Professor of Marketing

Company:Globsyn Business School

JobTitle:Assistant Professor(Marketing]

Location:Kolkata (Globsyn Knowledge Campus, Amtala)

Salary:As per market rate or higher

JobType:Full-time, Permanent

For more information about Globsyn Business School, visit:https://www.globsyn.edu.in/

Experience Required:Minimum of 5 years of experience in teaching / research / industry

Qualifying Criteria as per AICTE Assistant Professor

A)Afull time MBA/PGDM inMarketingwith 60% marks in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university.

B) Besides fulfilling the above qualifications, the candidate must have cleared the National Eligibility Test (NET) conducted by the UGC or the CSIR, orasimilar test accredited by the UGC, like SLET/SET

OR

B)Acandidate withaPh.D. Degree in accordance with the University Grants Commission will be an added advantage.

AND

C) Minimum 2 Publications in peer-reviewed or UGC-listed journals

D) Publishedworkmay include books, Research Periodical, Consultancy projects, andapatent filed.

Articles published in Journals/Book Chapters indexed in the below mentioned databases should be considered:

SCOPUS -- J-GATE; ABDC -- ICI; ABS -- GOOGLE SCHOLAR; UGC CARE -- WORLDCAT; WEB OF SCIENCE (WOC) -OCLC; SCIMAGO -- DOAJ; SAGE -- SSCI; PRO-QUEST-- COPERNICUS; JSTOR -- RESEARCHGATE; SJIF -- ACADEMIA EDU; EBSCO -- SSRN; FT 50 -- RSQUAREL

*Books published need to have ISBN specific to the book

*Journals published need to have ISSN and preferably DOI

Key Skills:

Subject Matter Expertise:

• In-depth knowledge ofMarketingPrinciples, Consumer Behavior, DigitalMarketing, Brand Management, Market Research, and Analytics.
• Awareness of emerging trends like AI inmarketing, influencermarketing, and sustainability inmarketing.

Teaching and Pedagogical Skills:

• Ability to design engaging course content using case studies, simulations, and interactive methods.
• Strong communication and presentation skills for effective lecturing.
• Experience with innovative teaching techniques, such as flipped classrooms and experiential learning.
• Proficiency in using LMS (Learning Management Systems) like Moodle, Blackboard, or Canvas.

Research and Publishing Skills:

• Capability to conduct high-quality research inmarketingand publish in reputed journals.
• Ability to write research papers, case studies, and industry reports.

Industry and Practical Exposure:

• Experience with real-worldmarketingstrategies, digital tools, and market trends.
• Collaboration with companies for live projects, consultancy, and internships.
• Ability to connect theory with practice using industry examples and guest lectures.

Data Driven and Analytical Skills:

• Familiarity withmarketinganalytics, big data, and AI-drivenmarketinginsights will be an added advantage.
• Ability to interpret consumer data, sales trends, and digitalmarketingmetrics.

Soft Skills and Emotional Intelligence:

• Strong mentoring and student engagement skills.
• Adaptability to different learning styles and cultural diversity.
• Effective time management and multitasking abilities.

JobDescription:

• Jobresponsibilitieswould include teaching, mentoring of students and active participation in institutional building activities
• Develop the program curriculum in association with Knowledge Cell based on market requirements under supervision of the Principal
• Participate actively in the enrolment & placement activities of the institution
• Should organize requisite number of MDPs & FDPs with international & domestic universities
• Should consult with large domestic or international companies [as per NBA criteria]
• Should be able to collaborate with industry for consulting assignments.
• Should demonstrateahigh degree of research proficiency and be accountable for writing and publishing articles both domestically and globally.
• Connect with Alumni for various activities of the institute
• Should participate in external professional forums, seminars, conferences etc.
• Should undertake administrative duties as directed by the Head of Department
• Should have the desire and aptitude to contribute toaleading and fast-growing educational institution that aspires to scale-up its impact at local, regional, and global levels
• Encourage and motivate students through various experiential learning beyond-classroom.

Campus Address:Globsyn Knowledge Campus, Mouza Chandi, PS Bishnupur JL No. 101,

Kolkata, West Bengal 743503

We are open to outstation applicants. Interested candidates can mail their profiles to [Confidential Information]/[HIDDEN TEXT]