Assistant Manager - Sports Marketing

Assistant Manager - Marketing, Sports– Channel Sony Ten Sports

Location: Mumbai| Function: Marketing | Reports to: Head - Marketing, Sports

Purpose

The Marketing Manager for Sports Content is responsible for developing and executing data-driven communication strategies that maximize reach and engagement across optimal media platforms. Tasked with supporting multiple high-profile shows and sports properties, this role translates consumer insights into innovative marketing campaigns. The ultimate objective is to drive viewership, expand market share, and boost channel ratings while maintaining strict alignment with overall brand identity.

Education: Post Graduate Diploma in Management with specialization in marketing, Google AdWords certification

Experience: 5+ years in a similar industry

Key Responsibilities

1.Creating Effective Launch and Sustenance Communication

• Understand the sport brand proposition and matching the same with consumer insight
• Develop plans and translate the same into creative briefs.
• Defining the media mix for the show (print, outdoor, social, digital)
• Optimal utilization of media vehicles as per budget.
• Brief agencies on the insight and evaluate the agency's ideas
• Link all the ideas and seek approvals on the best solution
• Creating effective launch and sustenance communication for the property/show
• Deployment of new and evolving modes of marketing

2.Social Media Engagement

• Ensuring consistent social media engagement with consumers
• Building characters through social media platforms by ensuring their constant presence
• Growing the brand and characters via this platform.

1. Manage vendor relations

• Identify marketing agencies based on their strengths and the event's requirements
• Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.)
• Evaluate the performance of vendors during campaigns and provide feedback as required

Key Metrics

1. Share of voice
2. Reach
3. Engagement Score
4. Views & Reach
5. Effective budget utilization
6. Identification of the right vendor
7. Ensuring delivery as per timelines

Technical Competencies

1. Understanding of preferences and consumption pattern of consumers
2. Understanding of the Broadcast industry
3. Understanding of BARC data
4. Data interpretation and analysis skills
5. Understanding of content
6. Understanding of marketing concepts and techniques

Behavioural Competencies

1. Stakeholder management
2. Vendor management
3. Good communication and presentation skills
4. Analytical ability
5. Planning and organising

Why join us

Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India's Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount's Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company's unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com