Job Role: Assistant Manager - Performance Marketing (US Shift)
Location: Work from Home
Shift: US Shift
Experience: 3+ Years
Department: Marketing / Growth
About Maino.ai
Maino.ai is an AI-driven technology company focused on building innovative and scalable solutions that simplify and enhance business operations. We empower businesses with data-driven marketing solutions and cutting-edge technology to maximize campaign performance across digital platforms.
We're looking for an experienced Assistant Manager – Performance Marketing who is passionate about digital advertising, data analysis, experimentation, and driving measurable business growth through performance marketing.
About the Role
As an Assistant Manager – Performance Marketing, you will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across multiple digital channels. You will work closely with internal teams to deliver high-performing campaigns while continuously analyzing performance data and identifying opportunities for optimization.
The ideal candidate should possess strong analytical skills, hands-on experience with digital advertising platforms, and a growth mindset to thrive in a fast-paced environment.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across platforms including Google Ads, Meta (Facebook & Instagram), Amazon Ads, YouTube, and other digital channels.
- Monitor campaign performance and optimize key performance metrics such as CAC, LTV, ROAS, CTR, CPI, Conversion Rate, and Retention.
- Stay updated with the latest advertising platform features and leverage new products to maximize campaign performance.
- Analyze campaign data, identify trends, and provide actionable recommendations for continuous improvement.
- Prepare regular performance reports and present campaign insights to internal stakeholders.
- Collaborate with creative teams to conceptualize high-performing ad creatives based on consumer behavior and business insights.
- Analyze user behavior and perform root-cause analysis to identify performance fluctuations and optimization opportunities.
- Design and evaluate experiments across marketing channels, including Programmatic, YouTube, and other high-impact acquisition channels.
- Conduct A/B and multivariate testing to improve campaign efficiency and marketing ROI.
- Work closely with cross-functional teams including Analytics, Product, Creative, and Engineering to drive business growth.
Required Skills & Qualifications
- 3+ years of hands-on experience in Performance Marketing.
- Strong expertise in Google Ads, Meta Ads (Facebook & Instagram), Amazon Ads, YouTube Ads, and other paid media platforms.
- Strong understanding of digital marketing metrics including CAC, LTV, ROAS, CTR, CPI, CPA, Retention, and Conversion Rate.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Ability to interpret marketing data and derive actionable business insights.
- Experience designing and optimizing paid marketing campaigns across multiple channels.
- Strong communication and stakeholder management skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Preferred Skills
- Advanced proficiency in Microsoft Excel (Pivot Tables, Lookup Functions, Data Analysis).
- Familiarity with Google Analytics (GA4), AppsFlyer, Firebase, Looker Studio, or similar analytics platforms.
- Understanding of attribution models and marketing measurement.
- Experience with experimentation frameworks, A/B testing, and multivariate testing.
- Basic knowledge of SQL or marketing analytics tools is an added advantage.
- Creative mindset with an understanding of ad copy, content, and creative strategy.
What You'll get
- Opportunity to work on high-scale performance marketing campaigns across global markets.
- Exposure to AI-driven marketing solutions and advanced growth strategies.
- Collaborative work environment with experienced marketing, analytics, and product teams.
- Continuous learning, ownership, and career growth opportunities.
- Competitive compensation and benefits.
- A fast-paced, innovation-driven culture where your ideas make an impact.
