Company Description Animation International India Pvt. Ltd. is part of Animation International Limited (AIL), a leading name in content licensing and syndication across Asia for over four decades. AIL has been at the forefront of licensing and merchandising, representing iconic brands such as DORAEMON for 47years and managing programs for hundreds of other properties. AI India handles a diverse portfolio including Doraemon, Shinchan, Pokémon, One Piece and Charlie Chaplin offering rich creative assets and globally recognized product lines and promotions. With 13 operational offices across Asia, the organization supports brand owners and licensees in expanding their business through innovative licensing solutions. The India team focuses on delivering strong partnerships and ongoing opportunities to licensees in the Indian market.
Role Description
- Manage our portfolio of diverse and various Japanese brands like Doraemon, Pokémon, One Piece, Sonic and Charlie Chaplin throughout India.
- Identify and acquire new brand partners for promotional and marketing collaborations.
- Maintain existing licensee, licensor, and retail relationships
- Pitch, negotiate, and finalize licensing contracts with existing partners or new accounts to achieve annual financial goals. Agreement
- Support negotiation of new license agreements. (Including renewal, extension, and amendments)
- Recommend and implement consistent licensing, marketing, and retail strategies for multiple of our brands in different categories
- Maintain and update revenue forecasts
- Direct licensees on royalty statements, budgeting, and projections
- Collaborate with licensees, licensors, and product development team to release products that are on-brand and meet consumer and retail demands
- Own licensee and retail relationships
- Assist in business presentations, including pitch materials, business performance updates and plans, and the organization of international licensing market fairs
- Ensures good communication between licensees and internal services to ensure payments, regular reporting, setting up contracts, etc.
- Create customized brand integration concepts using entertainment, character, sports, or lifestyle IPs.
- Conduct market research to identify new product categories, consumer trends, and competitive opportunities.
- Collaborate with marketing teams to create promotional campaigns and retail activations that increase brand visibility.
- Preferred Industry Experience
- Licensing & Merchandising
- Media
- Sports Licensing
- Advertising Agencies
- Brand Solutions
- Consumer Products
- Media & Broadcasting
- Brand Licensing Agencies
- Event & Experiential Marketing
Ideal Candidate Profile
- 5–8 years of experience in brand partnerships, business development, sponsorship sales, or licensing.
- Strong network across brand marketing teams and advertising/media agencies.
- Proven track record of closing high-value partnership deals.
- Self-motivated, entrepreneurial, and target-oriented.
- Ability to manage multiple partnerships and projects simultaneously.
- Excellent interpersonal, negotiation, and stakeholder management skills.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- MBA (Marketing) is preferred.
