Assistant Manager- Business Analytics, Content Studio

2-4 years
2 months ago
Job Description

:

About the Role:
We are central team that is applies analytics across platforms to derive consumer insights. These insights are shaping the decisions on consumer and content strategy on our subscription and freemium business on Disney+ hotstar. We are also responsible for tracking the network health and solving for overall network share growth on TV side.

Key Responsibilities:

  • Build deeper understanding of consumer across TV and Digital platforms
  • Query and mine the large volumes of data to identify patterns in consumer behaviour and profile
  • Leverage analytics to size growth opportunity and identify targets
  • Build data driven insights that help actionable recommendations on content, programming, and scheduling

Performance Measures:

  • Actionable insights generated
  • Viewership and market share growth (reach and engagement) on TV
  • Viewership and subscription growth on Disney+ Hotstar

Qualifications:

  • MBA from premier B-School (with engineering, stats/maths background preferred)
  • 2+ years of analytical experience
  • Proficiency in querying language (SQL)
  • Strong analytical skills to mine insights (Excel a bare minimum must)
  • Expertise in data led storytelling is a plus

Personal Attributes:

  • Ability to multi-task
  • Comfortable in dealing with ambiguity and extract clarity
  • Agility to turn around analytical outputs on a short notice

JOB TYPE

Function

Skills

關於 The Walt Disney Company (India): Star India 在過去 30 多年裏定義了印度媒體的格局,如今是該國領先的媒體集團之一,在印度以及其他 100 多個國家,每月的觀眾人數超過 7 億。 關於 The Walt Disney Company: Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。 這個職位隸屬於 Star India Pvt Ltd (SIPL) , 其所屬的業務部門是 The Walt Disney Company (India) 。

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