Assistant Director - Regional Sales & Marketing

Job Requirements:

• Aligned sales objectives with the Group's overall business strategy through active participation in corporate strategic planning, sales forecasting, resource planning, and budgeting processes.
• Developed and executed regional sales strategies to achieve revenue and market share targets.
• Identified new market opportunities and expanded distribution channels to drive incremental growth.
• Established, tracked, and regularly reported on sales goals, objectives, and key performance indicators.
• Designed and executed sales initiatives to drive market development, with a strong focus on traditional travel agencies.
• Provided leadership to the sales team, fostering a culture of collaboration, accountability, high performance, and ethical conduct.
• Implemented joint marketing campaigns with strategic partners to enhance brand visibility and revenue contribution.
• Monitored sales performance and optimised yield, pricing strategies, and conversion rates.
• Analysed market trends, competitor activities, and consumer behaviour to inform commercial decisions.
• Managed regional marketing budgets and tracked campaign ROI to ensure efficient resource allocation.

Job Requirements:

• Graduate qualifications in business or a similar relevant field
• At least 10 years of relevant experience, with proven ability to drive team engagement and corporate achievements
• Creative, dynamic and entrepreneurial self-starter with enthusiasm and optimism
• Thought leader with advanced sales strategy development, negotiation and implementation skills
• Strong commercial acumen, with good problem-solving and analytical ability, a customer-centric orientation, and a highly collaborative working style
• Strong understanding of travel trade ecosystem, including international markets dynamics, distribution models, and regulatory requirements, with hands-on experience working with B2B partners
• Proactiveness in driving results, with strong ownership over outcomes, and proven ability to work under pressure whilst delivering superior outcomes
• Proficiency in Mandarin is a plus