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Assistant Brand Manager

Ferrero India

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4-7 Years
2 months ago
95 Viewed
4 Applied

Job Description

As a Marketing Assistant you will support Marketing Team in projects related to market share growth and strengthening the competitive position of the Brands.

Main Responsibilities:
Product Strategy:
  • Drives communication and advertising strategies, briefing advertising agencies.
  • Coordinates production and research with agencies.
Media Planning:
  • Supports media planning effectiveness verification.
  • Ensures commercials align with objectives.
Marketing Projects:
  • Implements operational marketing campaigns.
  • Updates Sales and Management teams on projects.
  • Analyzes project performance against objectives.
Market Analyses:
  • Maintains knowledge of product positioning and market trends.
  • Cooperates with Market Research for product performance reports.
Promotions, Co-Marketing, and Sponsorship:
  • Proposes activities aligned with brand positioning.
  • Measures effectiveness of initiatives.
Packaging:
  • Proposes new formats and designs.
  • Manages implementation projects.
Budget Management:
  • Manages advertising, promotional, and market research budgets.
Sales Planning:
  • Supports sales plans and coordinates promotional activities.
  • Reports deviations to Brand Manager.
People Management:
  • Sets goals and appraises team members.
  • Tracks team performance and development.


Who we are looking for:
  • Min. Bachelor s Degree with 4 to 7 years of brand marketing experience in Marketing
  • Experience in the FMCG market would be a plus
  • Understanding of different markets and cultures
  • Analytical and negotiation skills.
  • Excellent communication skills.
  • Market and customer plan expertise.
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