New Product/ Product Extension Planning, Development and Launch : Gather inputs from market research, consumer insights for preparation new product brief.
Assist the Senior Brand Manager in preparing the product brief.
Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team and conduct field visits to validate the results of CPT.
Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc.) for the new product launch
Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for communication.
Work with performance marketing team to understand the assets requirements and develop creatives to run on digital channels for on-platform and off-platform performance marketing.
Digital Media Presence: Manage and grow the presence on digital media channels (Facebook, Instagram, LinkedIn, Website etc.)
Develop and execute comprehensive social media strategies including influencer collabs, digital campaigns etc. aligned with brand's objectives
Packaging Development : Analyze the market research data on new packaging trends in the market (if, required)
Prepare packaging brief covering brand positioning, priority market and socio-economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product.
Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
Prepare the brand review presentation basis the variance analysis
Media Activation : Plan and prepare the brief for event activation
Identify agencies for event activation, negotiate contract terms with the agencies and planning execution of various events.
Requirements
Skills -
Knowledge of brand management (product, price, promotion, placement)
Knowledge of statutory compliance related to the category products (legal mandatory)
Basic knowledge of category/ product specific manufacturing process and technology.
Basic knowledge of research methodologies and tools.
Basic understanding of consumer behavior and market trends, k nowledge of social media channels, advertising tools, e-commerce platforms.
