Job Title- Area Sales Manager
Location- Delhi
Experience- 4-6 years
About the Role-
Mars Cosmetics is looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive our General Trade business across an assigned area within Delhi/NCR. The ideal candidate will come strictly from the beauty/cosmetics industry, with hands-on experience in General Trade (GT) sales (not counter/Beauty Advisor-led retail).
Key Responsibilities-
- Own and deliver the primary and secondary sales targets for the assigned area through the General Trade channel.
- Manage and evaluate distributors, sub-stockists, and wholesalers within the territory. Build and expand retail coverage across productive outlets (chemists, cosmetics stores, department stores, kirana/general stores) in GT.
- Lead, guide, and monitor a team of Sales Officers/Territory Sales Executives and distributor sales representatives (DSRs) on a day-to-day basis.
- Track and improve key sales metrics: outlet coverage, strike rate, lines per bill, average bill value, and distributor ROI.
- Execute in-market promotional activities, trade schemes, and visibility drives to boost sell-out. Ensure timely order booking, stock liquidation, and claims settlement with distributors.
- Monitor competitor activity, pricing, and market trends within the area and report to the RSM.
- Ensure adherence to company's trade policies, credit norms, and distributor management guidelines.
Required Skills & Experience-
- 4–6 years of experience in Sales, strictly from the beauty/cosmetics/personal care industry, this is a mandatory requirement.
- Proven track record of managing and growing General Trade (GT) business, this is a mandatory requirement.
- Candidates with only Beauty Advisor (BA) background will NOT be considered.
- We are looking for someone from a core sales/distribution role (Sales Officer, Territory Sales Executive, or similar), not counter/BA-led retail sales.
- Strong experience in distributor management, secondary sales, and last-mile retail execution.
- Demonstrated ability to guide and motivate a field sales team (Sales Officers/DSRs).
- Data-driven approach to sales planning with proficiency in Excel/reporting tools.
- Willingness to travel extensively within the assigned area
