Grade: Manager
Function: Sales
Purpose of the Role:
The Area Sales Manager is entrusted with executing the company's business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks.
Qualification & Experience
- Qualification: Post Graduation in Sales & Marketing from Premier Business Schools
- Prior Experience: 1-3 years in Sales & distribution roles wherein the member has managed a territory independently
Key Deliverables of the Role
- Sales Strategy & Planning: Develop and implement sales strategies tailored to the region's market dynamics, ensuring alignment with overall business objectives.
- Target Achievement & Sales Initiatives: Lead the team of Territory Sales Officers/Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities.
- Distribution System Development: Establish and strengthen the distribution network to ensure optimal market coverage and product availability.
- Depot Supply Chain Management: Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management.
- Creative Sales Planning: Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach.
- Team Development & Coaching: Foster the growth and development of the sales team through regular coaching, capability building, and career progression support.
- Execution of Strategic Projects: Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution.
Knowledge, Skills & Competencies
- Champion Sales Processes, Enablers and Tools
- Execution Excellence
- Shape & Deploy Channel/ GTM Strategy
- Be Decisive
- Influence to Drive Results
- Nurture Talent
Reporting Relationships
- Upwards Cluster Head
- Downwards Territory Sales Officers & Executives
Other Functional Interfaces
- Internal Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager
- External Trade Partners
