Company Description BASIC Home Loan is India's first automated platform for secured lending with a strong focus on affordable housing. By combining advanced technology with a phygital network of trained home loan agents, the company makes home loans faster, more transparent, and less stressful. This model enables BASIC Home Loan to efficiently serve customers from initial research through loan approval and disbursal. The company's reach extends to Tier 2 and Tier 3 cities, helping communities that are often underserved by traditional digital lenders. BASIC Home Loan is committed to making housing more accessible and changing home loans for good.
Role Description The Area Sales Manager is a full-time, on-site role based in Chennai, responsible for driving home loan sales and business growth within the assigned territory. This position oversees a network of agents and partners, sets sales targets, and monitors performance to ensure consistent achievement of revenue and customer acquisition goals. The Area Sales Manager will build and maintain relationships with channel partners, financial institutions, and customers, providing guidance on products, processes, and documentation. Daily responsibilities include conducting field visits, training and supporting agents on BASIC's technology platform, tracking market trends, and preparing regular sales reports and forecasts. The role also involves ensuring adherence to compliance and quality standards while delivering a positive, customer-centric experience.
Qualifications
- Proven experience in sales, business development, or channel management, preferably in financial services, housing finance, or lending.
- Strong skills in territory management, target planning, and performance tracking to drive sustained sales growth.
- Ability to build and manage relationships with agents, partners, and customers, with effective stakeholder communication and negotiation skills.
- Comfort using digital tools, CRM systems, and mobile or web-based platforms to monitor leads, conversions, and field activities.
- Strong analytical and problem-solving capabilities to interpret market data and identify opportunities in local regions.
- Excellent written and verbal communication skills in English; proficiency in local languages relevant to the Chennai and surrounding market is an advantage.
- Ability to work independently in the field, lead teams, and collaborate across functions in a fast-paced environment.
- Bachelor's degree in Business, Marketing, Finance, or a related field; an MBA or equivalent postgraduate qualification is a plus.
- Prior experience working with affordable housing or home loan products and knowledge of basic loan documentation and processes is beneficial.
